 Audiosales manages distribution for AVPro Edge products in the Italian marketplace. Recently, a customer of theirs had the opportunity to deploy AVPro Edge’s AV-over-IP solution, MXNet, as part of the installation for a client considered one of the world’s most storied franchises. Marini Music Service was called upon to create a rocking and rolling setting for the new Hard Rock Cafe in Verona, Italy, known romantically as “The City of Love”. Not only did Marini Music Service wish to present Verona Hard Rock patrons with a vibrant, immersive audioscape, their aim was for an equally premium visual experience. Interior walls are arrayed with musical instruments and memorabilia from iconic solo artists such as Elton John and legendary groups like Pearl Jam, while concert footage and fabled videos on strategically placed TVs stir bookmarked memories for life’s chapters passed by. Martin Audio Ltd., working in tandem with advice from Audiosales, selected AVPro Edge’s MXNet AV-over-IP solution for video distribution requirements. Hard Rock Cafe Verona is able to display various clips throughout the venue from an elegantly simplified control system, unified with the MXNet Control Box. A Dante audio-driven, Martin Audio Ltd. speaker system, fortifies the remainder of the installation. Clean dynamic audio, coupled with tantalizing vivid image quality displayed via MXNet throughout the cafe, sweeps Hard Rock customers young and old away from the rigors of normal life, if only for an evening, landing them in fifth row center, primed for the evening’s rock concert. The Technical Part: Video was encoded by the AVPro Edge MXNet ecosystem, distributed across the venue and decoded at each display, providing matrixing flexibility and device interoperability for any HDMI signal source, directed to any monitor. All source devices communicated through MXNet’s networking topology, including all connected Dante devices, utilizing the same network switches. MXNet System Components: (1) AC-MXNET-CBOX - A/V Switching Control Processor (1) AC-MXNET-SW24 - 24-port Network Switch functioning as network backbone (1) AC-MXNET-SW10 - 10-port Network Switch providing additional ports (7) AC-MXNET-1G-E - A/V source system Encoders (7) AC-MXNET-1G-D - A/V source system Decoders (connected to television monitors) More information about the AVPro Edge MXNet ecosystem can be found here.  About Audiosales - https://www.audiosales.it/
We started in 1996, in search of the best world producers of audio technologies, to bring the highest level creations to the world of Italian entertainment. In our first 10 years of activity, technological support for large tours and the most spectacular live events was our daily life. The great outdoors, stadiums and arenas became our second home. It was during these years our expertise in terms of consultancy, training and assistance was built. Now, we supply products wherever there is entertainment. Our expanded audio catalog is dedicated to the live sector with our proposals offering the best solutions available in the market for dedicated permanent AV installations. We support audio with lighting products, structures for events, and all tools necessary enabling professionals in the sector to carry out their activities in the best possible way, proposing ourselves as a partner for ever more complete solutions.
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 Conceived more than a quarter century ago by a consortium of seven companies, primarily led by Intel, the Universal Serial Bus (hereafter, USB) has had a profound impact in helping us cope with our computer-dominated lives, from not long after its debut, continuing through its evolution to become a standard, and into our current era where data transfer speeds over USB now equal the latest HDMI specification. But USB does not enjoy a freedom from limitations – while many have been overcome, others persist ever-present. Everyday in business centers across the globe, USB-equipped devices dominate conference rooms and huddle areas, with voice and image performance paramount over simple data, presenting challenges for integrators. Let’s examine some of the issues in sending audio and video over USB, along with a remedy to USB’s designed-in drawback.
In the early years of personal computing, numerous, purpose-specific connector types such as parallel, DB-9, DIN, and IBM’s Personal System/2 were collectively required to cumbersomely connect peripherals with a computer to fashion a working system. Data transfer seemed a painful slog and limited cable lengths often necessitated a claustrophobic working environment. The intent propelling USB development was creation of a standard connection type for commonly used peripherals and where possible, to supply device operating power. Introduced in 1996 as USB 1.0, it wasn’t until revision USB 1.1 in 1998 that industry-wide adoption took place and critical mass was achieved. Additionally, and perhaps most welcome, USB device evolution attained plug-and-play status, requiring none or minimal configuration interaction. The daunting maze of differing cable types to facilitate a functioning home or office system were winnowed down to a nearly singular form factor by USB, partnered with ethernet for a window to the world. As adoption became even more widespread, miniaturization for adaptation to compact devices took place, compounding connector types. USB is presently in its fourth generation (USB4), with technical specifications for an enhanced USB4 v2 released on October 18th, 2022. The USB Implementers Forum (USB-IF) has deprecated (deemed technologically dated with further development and support suppressed) thirteen of the fourteen previous connection types with USB Type-C, first implemented with USB 3.2 in 2017, carried forward to be the foreseeable USB standard-bearer. While previous USB connection types no longer sustain additional refinements, their maturity assures use well ahead into the future for devices with modest data requirements. USB Type-C and Intel’s Thunderbolt 3 and Thunderbolt 4 are identical in form factor with Thunderbolt essentially a superset of USB-C. While universal to a great degree, device capabilities determine the advantages each possesses. To what extent each differs from another isn’t the purpose here, except to point out that with each series progression, capabilities increase exponentially. Thunderbolt 4 represents the latest iteration and is differentiated by establishment of a minimum bandwidth requirement for PCle link, support for dual 4K or a single 8K display, Intel VT-d based protection against direct memory attacks, and power delivery. In step with the natural progression of technology, Intel has Thunderbolt 5 in the works, likely to debut early in 2023 and is said to be doubling data transfer rates up to 80Gbps bidirectionally, or as much as 120Gbps one-way with 40Gbps on the return side using a pseudo link training arrangement. While Thunderbolt is royalty-free, rigid Intel certification requirements for implementation will defer most non-Intel processor-based computer manufacturers to continue using the USB 9-pin, Type-A SuperSpeed connector. With USB enhancements making high transfer rate capabilities available, what realistic applications might this present to commercial and residential integrators? Unfortunately, few practical custom installation scenarios beyond webcam and KVM control have emerged, despite USB’s meteoric climb into accelerated data transfer rates. Where these advancements handsomely reward particular end-users rightfully deserves acknowledgement. Content creation and post-production, from independent users to hallowed Hollywood facilities, was revolutionized by USB 3.2 with USB-C and now USB4 via Thunderbolt. It has become the simple, bespoke standard for close-proximity linking of a computer to a 4K broadcast monitor through an interface device but even more importantly, for simultaneous, blazingly fast reliable data transfer into a local high-capacity desktop storage device for subsequent rendering and file export. Avid and competition gamers find Thunderbolt 4 docks consolidate wiring for gaming peripherals with no penalties in speed or latency. In these examples, one of the main limitations for USB is indirectly apparent, that being it is widely known Thunderbolt 4 cables have a maximum length of 2 meters – a miraculous increase from when Thunderbolt 3 first appeared at one-half meter. Unique advancements have been made to conquer the inherent 5 meter passive cable limitation that has persisted since the release of USB 2.0 in early 2000. Innovative cable designs have made lengths as great as 25 to 30 meters possible however, they don’t provide a universal solution for all USB application issues. Some USB 3.0 designs employ fiber for distance extension but lack a provision to power endpoint devices where required. Additionally, they do not support USB 2.0 and lower USB versions. On occasion they may be confusingly proprietary, and manufacturing to fixed lengths may lend an untidiness to installations. Signal-boosted active cables offer a partial solution but a 10 meter maximum for USB 3.0 limits use to compact locations when wall/ceiling navigation is factored in. USB 2.0 lengths up to 40 meters are possible but the effect to data transfer must be considered when specifying for an intended application. USB 2.0 High Speed has a maximum data transfer rate of 480 Mb/s… the spec everyone quotes, right? But this includes protocol overhead. Net data transfer rates for USB 2.0, particularly for a device which is bandwidth traffic-intensive, such as a USB 3.2 webcam shoehorned into a USB 2.0 backward compatible installation infrastructure, may have 320 Mb/s or less available to utilize for sending a motion-fluid, artifact-free image. If the distance exceeds the 10 meter limit for USB 3.0 cables and a USB 2.0 extension is required, the USB 3.0 device will operate at a USB 2.0 host speed. While pushing the envelope is admirable, please note that signal stability is often jeopardized. An alternative to passive or active cables that attains distances as great as 100 meters using category cable was made recently available, through new innovative chipset technology implemented into HDBaseT Spec 3.0. While incapable of augmenting USB data capacity beyond 320 M/bs (HDBaseT Spec 3.0; HDBaseT Spec 2.0 supports up to 190 M/bs), it would seem inconceivable distance-related challenges for the most common integration installation projects would be unable to be met by this technology and the range offered. This process does not use signal boosting in any way, rather “terminating” the incoming USB data (terminating refers to the USB protocol being subtracted, with only actual data bits transported). The USB data passes through the link in HDBaseT packets, and is then repacked into the USB protocol, transparent to the USB Host and endpoint device. It is compliant with USB 2.0 specifications, supporting Isochronous, Interrupt, Bulk, and Control USB transfers for up to seven USB devices, with the HDBaseT RX device on the far side of the link capable of providing hub functionality. Portions of this process are accomplished in firmware with hardware acceleration used to enhance overall performance, giving integrators a prevailing solution to USB distance limitations for traditional Isochronous webcam with bidirectional video and audio applications. Trouble-free KVM Interrupt transfers for classroom, security, banking and control room projects may confidently be specified, installed and commissioned. In 1G AV-over-IP systems with USB features, some facets of USB Interrupt transfer may be employed for KVM applications. 1G AVoIP systems are not blessed with a generous amount of bandwidth and many do not support USB 2.0 High Speed for time-sensitive devices such as microphones or digital cameras. Products which might, may not support simultaneous use for webcams with audio (typically not). Recent to market newer chipsets provide more bandwidth to second generation AVoIP products from many manufacturers, but most still only provide support for one Isochronous transfer device. While some video conferencing bars may serve as a hub and possibly parse data through stream pipes to function as intended, anticipated performance would likely prove unpredictable and such devices are not recommended to be designed into 1G AVoIP systems. Ostensibly, scenarios with single/multiple cameras with bidirectional audio and multiple viewing attendees have largely been handed over to codec-based IP systems such as Zoom and Teams. From a humble beginning USB has come to dominate connectivity across nearly every electronics platform imaginable. While it hasn’t displaced HDMI for home entertainment purposes (Thunderbolt 4 cable length of 2 meters a primary reason) the time may come in the not too distant future when this obstacle is overcome. In the here and now, however, solutions exist for integrators to send audio with video signals across a room or across a soccer field, with reliability and predictability. In line with your company’s methods and best practices, always pre-test cables or devices to ensure performance and compatibility prior to specifying and site deployment while procuring products from reputable manufacturers that offer support and a strong warranty.  AVPro Edge attended ISE 2023 earlier this month in Barcelona, Spain, exhibiting for our second year in a row, and we were absolutely thrilled with the results our presence delivered. Our workload was considerably lessened by the greatly appreciated booth assistance from our distribution specialists from Aldous, Audiosales, AudioVision, AVIT, Genitech, MAAS and Trius, as it also presented an opportunity to spend time together, minus the Zoom app. We used ISE to officially demonstrate MXNet 10G, firsthand, “across the pond”. While artifact-free 4K Dolby Vision images sent to the displays wowed attendees, what drew constant praise was AVPro Edge’s first-to-market AC-MXNET-10G-SW12C switch, which traffics both data and POE through 12 common ports. Comments came in bunches on how familiarity with MXNet 1G will make it super-easy to acclimate to 10G, particularly by using Mentor, our intuitive command center software. Buyers, as in procurement managers, thought the single SKU, switchable dual-functionality of the AC-MXNET-10G-TCVR was genius. But we had to gently break the news that a downmixing version was added to the line-up, as well as the PRO unit which features Dante audio and extensive USB capabilities. Nonetheless, system designers were immensely pleased.  Not one to be overshadowed, older MXNet sibling 1G, had plenty to boast about. Performance updates, in the forms of MXNet Evolution II encoders and decoders created quite a stir, as the duo on display highlighted newly enhanced video quality for finer detail rendering to text-laden images, and smoother motion performance, especially with 4K/50-60fps 4:4:4 content with dynamic metadata. Dolby Atmos and DTS:X support has also been added.  Maybe most impressive, at least with the interesting manner in which it was presented, was our world’s first 8K HDMI fiber optic extension kit, the AC-EXO-X-KIT. Connected to a full, robust spool of Cleerline fiber between the kit’s transmitter and the receiver, our Murideo 8K SEVEN generator displayed a crisp, detailed pristine image at the display. Only AVPro Edge can long-haul 8K today, while others remain at the drawing board. We look forward to ISE 2024, which once again will be at the Fira Barcelona, Gran Vía Venue. After hours, we have a chance to explore Barcelona’s endless dining opportunities, as the show floor toil delivers its just reward. But most important is the time we are able to make with our distribution partners, sharing the enthusiasm we have in bringing AVPro Edge world-class solutions to integrators worldwide, making their installations simple to install as they simplify the lives of their clients.  Audio wiring has traditionally been dictated by specific, varying interface connectivity requirements for all equipment comprising a system layout. To complete point-to-point, end-to-end signal transfer, a mixture of specialized cable types and multiple connector configurations are drawn upon. Dante replaces this dizzying maze of specialized, single-purpose cables by utilizing Ethernet category wiring, then using proprietary hardware and software technologies to digitize and encode audio signals into Internet Protocol “packets” for tightly-synchronized, ultra-low latency travel over standard IP networks. Timing, source and destination information is contained within this packeted data to enable routing through the network to any connected Dante device. Dante decoders reconstruct this data into a continuous, full-fidelity audio stream, as Dante implemented into AVPro Edge devices is 100% lossless while utilizing sampling rates from 44.1kHz to as high as 96kHz, in 16-, 24- or 32-bit word lengths. AVPro Edge has manufactured the AC-DANTE-E, stand-alone analog to Dante encoder, and the AC-DANTE-D, stand-alone Dante to analog audio decoder. Combined, the pair provides a point-to-point path for Dante signals. The AC-MXNET-1G-DANTE-E, is a Dante audio-compatible encoder for the AVPro Edge MXNet 1G Ecosystem. Learn more about these new products below! Learn all about the products below at our New Product Training Webinar! This training will introduce you to these powerful new tools, join us on March 2, 2023 at 2:00 PM CST AC-DANTE-E
AC-DANTE-D
AC-MXNET-1G-dANTE-E
AVPro Edge employs Dante’s Ultimo chipset, with an ADC-DAC process that is 100% lossless while utilizing sampling rates from 44.1kHz to as high as 96kHz, in 16-, 24- or 32-bit word lengths, for high quality, near-zero latency distribution of voice and music signaling. Transfer distance matches Ethernet at 100 meters (328 ft) with results dependent on cable quality, termination precision, and the degree of noise within the cable routing environment.  Sioux Falls, SD (February 21, 2023) – AVPro Edge, a leading-edge industry innovator and global leader in high-performance HDBaseT and HDMI video distribution products, alongside revolutionary MXNet 1G plus new 10G AV-over-IP platforms, announced today its new partnership with ProSource, the largest specialty and consumer electronics audio, video and integration group in the United States. A cooperative, member-governed, not-for-profit group representing more than 600+ custom integrators and specialty retailers with annual sales totaling more than $6 billion, helps independent dealers stay relevant to consumers and keeps the specialty A/V channel competitive.
With ProSource Academy and Prosource University, AVPro Edge shares ProSource’s focus on industry education by hosting Imaging Science Foundation display calibration seminars around the world, which enriches our insight into the mechanics of making video images with pristine fidelity. With Murideo, our testing and verification instrument division, we host AVIXA and CEDIA accredited classes for audio/video signal distribution design and troubleshooting techniques, while touching on the importance display calibration plays in delivering the highest caliber system performance possible not only with our products, but with all manufacturers’ devices in the signal path. “We could not be more pleased nor honored to be a vendor partner with ProSource. Our products start as innovative designs which address technology gaps in the marketplace with continued refinements made possible by our unrelenting desire to listen to integrators who contend daily with on-site issues not easily envisioned in the lab. This communication allows us to tailor AVPro Edge components to directly meet the needs of the integration community, “ said Jeff Murray, CEO of AVPro Edge. Murray continued, “What is exciting is to have access to ProSource’s more than 600 integration companies for their ideas about products they feel would serve theirs and their clients’ interests. This interaction keeps our industry vibrant and keeps our engineers in their labs testing new theories and ideas”. AVPro Edge Chief Technical Officer, Matt Murray, added, “Partnering as a vendor with ProSource at a time when 8K displays and AVRs are in need of connectivity support is especially exhilarating. There is a great deal of confusion in the marketplace and a high degree of uncertainty, perhaps somewhat warranted due to a lack of content, however, there are also a myriad of reasons why integrators should carefully consider implementing 8K high-bandwidth products into new proposals and for client upgrades. We welcome new opportunities to discuss this with ProSource members.” About AVPro Edge AVPro Edge carries its heritage of innovation into the 8K era with our world’s-first 8K matrix switcher and 8K HDMI long-distance fiber extension kit. Our MXNet 1G and 10G series AV-over-IP systems are complete AVPro Edge ecosystems, featuring industry-first pre-configured in-house designed and manufactured enterprise class switches, controlled by AVPro Edge MXNET Mentor software for total control over all aspects of system configuration, deployment, management, and troubleshooting. Our USA-designed products backed by our no-hassle, 10-year warranty have grown AVPro Edge into a global-reach company while providing class-leading tech support and customer service all with a comfortable home town feel. About ProSource ProSource is a cooperative, member-governed, not-for-profit buying group, representing 600+ custom integrators and specialty retailers. With annual sales of more than $6 billion, ProSource is the largest specialty and consumer-electronics merchandising group in the United States, which allows it to negotiate stronger programs with manufacturers, help independent dealers stay relevant to consumers, and keep the specialty A/V channel competitive. For additional information go to www.prosourceinfo.com. Follow ProSource: Instagram: https://www.instagram.com/prosourceinfo/ Facebook: https://www.facebook.com/ProSourceInfo/ LinkedIn: https://www.linkedin.com/company/prosource-buying-group/ Twitter: https://twitter.com/ProSourceInfo  AVPro Edge integrates SDVoE technology MXNet 10G AV-over-IP ecosystem
MONTREAL (Feb. 11, 2023) – The SDVoE Alliance, a nonprofit consortium of technology providers collaborating to standardize the adoption of Ethernet to transport AV signals in professional AV environments, announces AVPro Edge has joined the SDVoE Alliance as a contributing member. AVPro Edge’s latest innovation, the MXNet 10G AV-over-IP ecosystem, arrives ready to meet the design challenges for upscale commercial and residential applications head-on. Based on SDVoE technology, MXNet 10G uses a 10Gbps Ethernet network as a bridge between system endpoints and the software platform comprising audio, video, USB, KVM and control signals. SDVoE’s ASIC-based technology consolidates a host of features and formerly individual component platforms into a readily-available form factor, avoiding supply chain issues associated with designs based on FPGA architecture, which is currently in excessive global demand. “AVPro Edge has built a reputation of building stable, high-performance video distribution products that are designed to address today’s integration challenges,” said Justin Kennington, president of the SDVoE Alliance. “We are pleased to welcome AVPro Edge to the SDVoE Alliance. We believe the industry will find immense value in AVPro Edge’s innovative solutions built upon SDVoE’s technology.” Tom Devine, Marketing Director with AVPro Edge shared with SDVoE, “We want to be the manufacturer that integrators come to for ALL video distribution needs, that means we need to cover all the ways integrators are moving video signals. AV over IP is a segment of the industry that is growing, and while 1G solutions are available from AVPro Edge, we want to do everything we can to deliver the most optimized signal to the screen. To do that we looked to the Alliance as a technology partner. Using SDVoE, we can develop a stable technology to deliver jaw-dropping video quality distributed throughout a network switch. The bandwidth needed to deliver quality video is ever increasing, by using a technology that’s 10x larger than traditional AV-over-IP methods allows us to pass the types of signals the end user wants to see, like 4K, HDR, Dolby Atmos, and Dolby Vision. “AVPro Edge will continue to develop products we know integrators are needing on site in the latest and greatest installations. By adding SDVoE products to AVPro Edge’s stable, it allows us to provide solutions to an even wider audience.” In recent years, industry demands for remote data collection and real-time content management have dramatically increased AV-over-IP applications. AV-over-IP technology supports high-quality audio/video transmission over long distances without latency, making it ideal for content streaming applications. All AV distribution and processing applications that demand zero-latency and uncompromised video can benefit from SDVoE technology, which provides an end-to-end hardware and software platform for AV extension, switching, processing, and control through advanced chipset technology, common control APIs, and interoperability. SDVoE network architectures are based on off-the-shelf Ethernet switches, thus offering substantial cost savings and greater system flexibility and scalability over traditional approaches, such as point-to-point extension and circuit-based AV matrix switching. For more information on the SDVoE Alliance, please visit www.sdvoe.org. Keep up with the latest news from the SDVoE Alliance on LinkedIn, Twitter and YouTube. About the SDVoE Alliance SDVoE is an initialism for “Software Defined Video over Ethernet”. The SDVoE Alliance is a nonprofit consortium of technology providers collaborating to standardize the adoption of Ethernet to transport AV signals in professional AV environments and to create an ecosystem around SDVoE technology allowing software to define AV applications. The alliance operates the free SDVoE Academy training platform, participates in tradeshows and conferences, publishes white papers and case studies, and promotes SDVoE technology, and solutions based on the technology, to system integrators, designers, consultants, and end users. Steering members of the SDVoE Alliance are Black Box, Christie Digital, IDK Corporation, NETGEAR, Semtech, and ZeeVee. All interested parties are invited to join the alliance and work toward its goals. For more information, visit sdvoe.org or connect with us on Twitter @SDVoE, LinkedIn, and the SDVoE blog. Morgan Lawrence, APR Director of Communications, THE rAVe Agency Mobile: +1 419-631-8052 Email: morgan@theraveagency.com SDVoE Alliance® is a registered trademark and SDVoE™ and SDVoE API™ are trademarks of the SDVoE Alliance. All other trademarks are the property of their respective owners.  AVPro Edge is exceptionally pleased to this year again be exhibiting at ISE 2023 in Barcelona, Spain, taking place at the Fira Barcelona, Gran Vía. Beginning 31 January and continuing through 3 February we will be demonstrating new products from our expanding MXNet platforms along with other new AVPro Edge introductions in Hall 5, Booth 5D175, directly across aisle-way D from the SDVoE Alliance booth.
MXNet 10G, our premier AV-over-IP ecosystem, will be unveiled with the AVPro Edge team presenting our SDVoE-based commercial and residential end-to-end solution for 4K/50-60Hz, 4:4:4 studio-level, artifact free video signal transport, which is also capable of handling KVM, USB2.0 and all system control signals. ISE attendees will see for the first time an industry-first, holistically integrated approach to AV-over-IP video distribution from a solo manufacturer, featuring a completely AVPro Edge designed, engineered and manufactured MXNet 10G system on display and fully functioning. Our unique, first to market AC-MXNET-10G-SW12C switch that traffics both data and POE through 12 common ports will debut and be used to power the AC-MXNET-10G-CBOX, the system controller hosting our in-house developed MENTOR configuration and diagnostic software. The switch will also provide power and data to an AC-MXNET-10G-TCVR. This solo-chassis, copper or fiber optic, encoding/decoding configurable Transceiver will demonstrate Multi-view setup ease from this single device. Announcing continued performance updates to the MXNet 1G ecosystem, our Evolution II encoders and decoders will be on display and functioning, highlighting enhanced video transport and extended audio capabilities. We will also be demonstrating the new AC-EXO-X-KIT, our 8K, HDMI 2.1 noise-immune, long-distance transmission over multi-mode fiber extension kit. On static display will be a large complement of AVPro Edge products with distribution specialists from Aldous (United Kingdom), Audiosales (Italy), AudioVision (Sweden), AVIT (Spain), Genitech (France), MAAS (Netherlands) and Trius (Germany) to provide additional information or answer questions. AVPro Edge worked hard last year developing products designed to answer the needs of your clients. Please make time to see us at ISE 2023 for a hands-on demonstration of our efforts! To learn more about AVPro Edge at ISE, please visit www.AVProEdge.com/ISE or call (877) 886-5112. About AVPro Edge: AVPro Edge was founded and is headquartered in Sioux Falls, South Dakota. An AVPro Global Holdings company, AVPro Edge diligently develops and manufactures connectivity products designed to provide integrators with the tools they need to get their jobs done. As a full adopter of HDMI, HDBaseT and HDCP, AVPro Edge delivers the quality products integrators deserve. Our engineers regularly work with these organizations and chip manufacturers to ensure the very best and capable products come to market. For more information, visit www.AVProEdge.com or call (877) 886-5112.  In much the same way many integrators had approached 4K, 8K is being treated in a similar manner. With game consoles seemingly the only tangible sources for anything 8K-related thus far, plus their nearly singular reliance on direct connection (and ideally with an Active Optical Cable at that), there isn’t much to suggest installation infrastructure should be prepared for 8K pathways. But don’t allow lack of content to bleed into lack of foresight. For far more than a decade, content acquisition in Hollywood has been at 5K & 6K, elevating in the past half dozen years to 8K and even higher. Initially, it provided non-animated special effects more pixels, so guy wires, harnesses plus other movie magic trickery could be “digitally erased” with no compromise to image fidelity. Now, remastering is doing for movies what it did decades back for musical catalogs - giving the public not a different version of their favorites, rather an unchanged better version. In Hollywood workflows, 8K masters will eventually lead today’s 4K hits (Top Gun: Maverick comes to mind) into being re-released in a very near-future tomorrow in their original 8K splendor to even an even more-amazed audience. Consider a platform like Kaleidescape. While I have no information indicating anything of this sort may be forthcoming, what is to prevent them from developing an 8K player for 8K titles they secure for exclusive use in their store? It’s likely not even a whole-step away, given their relationship with the content creation community. Previously, I have written how Dolby’s ambitions parallel future specifications already established. Dolby doesn’t drag Hollywood around by the collar, but almost. Their roadmap includes 12K, 120fps, uncompressed color, and 10,000 nits. For many of us here at AVPro Edge, our association with the Imaging Science Foundation is approaching nearly three decades and it is no stretch to say we grew up in the video business while growing the high end video business. Murideo 8K signal generation and analyzation test equipment is being used around the globe by technology leaders such as Dolby Laboratories, is ever-present in the product development departments of TV manufacturers, and dedicated calibrators rely on our gear daily. The Fox & Hound has proven to be an invaluable trouble-shooting aid for the residential and commercial integration communities, as the newest 8K version routinely pays for itself in labor savings. The AVPro Edge 8K Product Line-up
AVPro Edge product development did not remain static while much of the industry stared 8K in the face wondering what to do next. 8K displays from major manufacturers have in place the processing power to actually improve facets of 4K signals (four times as many pixels to smooth diagonal transitions) but aside from professional cameras, 8K was essentially absent from the landscape. Still, we pressed forward.
Our class-leading 8K HDMI matrix switchers, 8K HDMI distribution amplifier, 8K downscaler, and upcoming 8K HDMI fiber optic extension kit represent important landmarks not only for AVPro Edge, but the industry at large. It is our declaration that 8K ain’t going away. The focus AVPro Edge has placed on 8K leading up to 2022 has enabled our 8K products to become a mainstay for us throughout the year, and though 8K may still be in its infancy, the maturity in AVPro Edge’s 8K engineering is on display daily around the world. This article was written by Michael Hamilton  The wait is over for the game-changing next generation of MXNet. AVPro Edge’s MXNet 10G AV-over-IP ecosystem arrives ready to meet the design challenges for upscale commercial and residential applications head-on. Based on Software Defined Video-Over-Ethernet (SDVoE) interface technology, MXNet 10G uses a 10Gbps Ethernet network as a bridge between system endpoints and the software platform comprising audio, video, USB, KVM and control signals. AVPro Edge is an adopting and contributing member to the SDVoE Alliance and deep in the heart of many MXNet 10G products are SEMTECH’s BlueRiver ASIC (application-specific integrated circuit) technologies. The ASIC consolidates a host of features and formerly individual component platforms into an alliance-only, readily-available form factor, avoiding supply chain issues associated with designs based on FPGA (field programmable gate array) architecture, currently in excessive worldwide demand and foreseen to long remain so. An indirect “green” feature of MXNet 10G devices is to be had as they run 75% cooler than FPGA designs, reducing the environmental impact large-scale systems might otherwise impose. MXNet’s core concepts for system stability, interoperability with all connected devices, and deployment ease have been implemented into MXNet 10G, along with familiar features. MXNet 10G’s system performance enhancements include imperceptible, ultra-low latency HDMI 2.X distribution, effortlessly transporting signals of up to 4K/60Hz 4:4:4 artifact-free, with multi-channel audio codecs plus control information. A/V signals may be distributed point-to-point, matrixed from any encoder to multiple decoders, and configured for multi-viewing or multi-window video walls. KVM, USB 2.0, and control signals such as CEC, IR and RS-232 may be openly routed from any input to any output. AVPro Edge manufactures every component of our MXNet 10G ecosystem in our own facilities, including network switches and network PoE switches, Transceivers, and the Control Box featuring our in-house developed Mentor system configuration and control software. Unlike other “assemblers”, we control our products from end-to-end. WHAT MAKES MXNET 10G DIFFERENT
THe Ecosystem AC-MXNET-10G-TCVR - Transceiver Encoder / Decoder: Inarguably, the most versatile product in the AVPro MXNet SDVoE ecosystem is the AC-MXNET-10G-TCVR, a single SKU, dual-use configurable, advanced modular AV-over-IP encoding / decoding IP streaming solution.  AC-MXNET-10G-CBOX - Control Box: The AC-MXNET-10G-CBOX serves as the central control unit for the SDVoE AV over IP ecosystem. Connected to the MXNet 10G network system switch (or a third party multicast capable switch), the AC-MXNET-10G-CBOX maintains communication with all MXNet 10G transceivers to manage multicast data distribution, audio/video switching - including matrix routing presets, and command destination mapping for RS-232, IR or USB extension control signals. AC-MXNET-10G-SW12C: An industry-first design to traffic both data and POE through 12 common ports; a single CAT-6a is all that is required for power and data on this network switch. Onboard are six 10G/25G SFP28 ports, which are backward compatible with SFP+ ports and can function with SFP+ optical modules or SFP+ DAC cables (please note: the 25Gbps data rate is not supported). These ports can be used to connect up to six, MXNET-10G TCVR SDVoE transceivers.  AC-MXNET-10G-SW24Q and AC-MXNET-10G-SW48Q: These managed switches support MXNet 10G installations. AC-MXNET-10G-SW24Q is stackable, with 24, 10G SFP+ ports plus two, 40G QSFP+ ports, expandable to 8 additional endpoints using break out cables. The AC-MXNET-10G-SW48Q is also stackable, featuring 48, 10G SFP+ ports, and six, 40G QSFP+ ports to increase endpoint capacity with breakout cables to an additional 24 endpoints, for a total of 72.  AC-MXNET-10G-SW24Q  AC-MXNET-10G-SW48Q  Apple has announced their next generation Apple TV, released November 4th, 2022, supports native 4K/60Hz content in Dolby Vision. Its predecessor processed Dolby Vision 4K content at 24fps for film-related content, and 30fps for video-based material.
Let’s draw a distinction at the outset:
As of this writing, the only applicable practical use for Dolby Vision 4K/60fps is for the Apple iPhone 14 camera in video mode (and perhaps other brands), which have acquired content natively at that frame rate. But what might that setting in the new Apple TV impose upon distributed video systems? With the noblest of intentions, integrators always seek to do what they interpret is best for their clients and this invariably includes attempts at delivering the best system image fidelity from the latest generation of assorted source devices, in which Apple TV figures prominently. In systems (or signal pathways which use supplemental products, like HDMI extenders) where bandwidth is design-limited such as AV over IP, care must be taken to avoid attempting to send signals that exceed bandwidth limitations. Without video calibration training, it is hard for integrators and end-users to resist temptations to select settings, which numerically, depict what are perceived to be the best (read: biggest) possible. When perusing a device menu, initial inclinations may be to choose RGB output instead of Y’CbCr, thinking perhaps since all display types are RGB, selecting RGB represents a synergistic match. At the content creation level, or at least for signal transfer between studio-level professional devices, this presumption would be correct, as the signal would remain bandwidth uncompressed. For most devices classified as consumer level, RGB output, where found, may prove to be less fortuitous than envisioned. An explanation is forthcoming, however let’s proceed to one more parameter first: Chroma Subsampling. Here again is where Big Number-itis may creep in to afflict integrators. In the menu tree of a source device, it is natural to presume that 4:4:4 must be indicative of best performance. If working in Hollywood post-production, that presumption is valid. But after Hollywood post-production, in content distribution, 4:4:4 is no more…it ceases to exist, except in highly extraneous isolated circumstances (Kaleidescape may be the most notable example, where content is capable of native delivery). All media delivered at the consumer level, whether live broadcast via television, CATV, and satellite, or from streaming, are all transported in Y’CbCr, 4:2:0. Professionally, 4:2:0 is generally considered to be a transport and storage format, containing color information plus the black & white signal, yet is highly efficient in terms of bandwidth consumption. Not all devices can or will comfortably handle 4:2:0, instead performing upconversion to 4:2:2. Blu-ray and UHD Blu-ray are prime examples. Content on the disc is stored at 4:2:0 however, the disc player performs upconversion at playback. Broadcast is no different. Cable boxes and satellite receivers input signals at 4:2:0, then upconvert to 4:2:2 for output (though some EDID readings may show boxes issued by some providers upconvert to 4:4:4). All display technologies (CRT, plasma, LCD, DLP, OLED, Micro LED, and LCOS) are RGB devices. Prior to displaying content, upconversion into RGB is necessary at some point in the signal chain. Let’s refer back to UHD Blu-Ray. Content is still sub-sampled at 4:2:0, but unlike Blu-Ray, the enormous storage capacity allows for 10- and 12-bit color depth, plus a wider color gamut (P3 or BT. 2020) with High Dynamic Range (SMPTE ST 2084). Until HDMI Version 2.0, introduced in 2013, HDMI did not support 4:2:0 chroma subsampling. Even with HDMI 2.0, most players continued to upconvert to 4:2:2, while some offered 4:4:4 as an option. It is at this juncture where we start to confront the central dilemma: Where is the best place to perform upconversion? In distributed systems, especially those with AV over IP limited to 1Gbps bandwidth, two interplaying factors arise. First, what does conversion better, a $129 streaming box or the $3,000 top-end display? Secondly, what is necessary to ensure the signal gets to the display? While Apple TV, Roku and similar sundry devices all look good, is their true function designed for best image fidelity or to provide the most content? Satellite is perhaps the quintessential example of quantity over quality. For Blu-ray and UHD Blu-ray players the past two decades, discs with test patterns were available to determine whether the player did a better job of upconversion, or if it was the display. Ultimately, the signal requires conversion into RGB for an image to appear. Given the refinements incorporated into today’s displays, there is no compelling reason in this era to presume a display from a major manufacturer will not provide the best upconversion into RGB, so let us address getting the signal to the display. A premium source product directly connected to a display from a major manufacturer is not the subject of this writing. The venerable Oppo 205 set to output RGB, or the aforementioned Kaleidescape, may give any well-designed display’s electronics a run for its money. But a configuration such as that (direct connection to the display) is obviously impossible with distributed video/AV over IP systems. The focus here is optimizing source devices for distributed scenarios. As outlined previously, settings with the highest numbers may not likely deliver the best image fidelity with distributed video systems. For example, by selecting RGB output, the source product will perform all upconversion, forcing the largest amount of data through the pipeline, leaving the display with literally nothing left to do except create the image – from the ingredients delivered to it. In this mode, nearly all image processing within the display is bypassed, recognizing the RGB signal as having no need for upconversion, sending the signal into the display controller (different display types require controlling measures, such as LCD flat panels with multiple screen imaging tiles, or LCOS and high-end DLP projectors with three imaging panels). Presuming the pathway was capable of faithfully transporting such a heavily bandwidth-laden signal, minus infrastructure degradation, upconversion quality is entirely dependent on the capabilities of the source device. Intermediate, gradient permutations will yield varying results. Instead of RGB, sending Y’CbCr at 4:4:4, the display merely needs to convert Y’CbCr into RGB, avoiding color scaling. If Y’CbCr 4:2:2 is selected in the source device, the display will need to perform upconversion scaling of Cb and Cr into 4:4:4 and then convert this to RGB. In almost every instance, the optimum scenario is to select 4K/30Hz Y’CbCr, 4:2:2 for a signal containing all the original information, yet consuming the lowest possible bandwidth, especially for content that includes dynamic metadata (which is layered on top of transport and not embedded inside the signal). What about 4:2:0? While it represents the original signal by definition, and the latest versions of HDMI support it for transport, odd combinations of settings for most of the equipment in a signal chain is required for pass-through without some degree of difficulty. For mixed-generation systems containing legacy displays, pre-HDMI 2.0 displays will not be able to process 4:2:0 signals. 4:2:2 is better preferred as default chroma subsampling. NextGen systems with 8K signals (using 8K-capable matrix switchers and/or 8K extenders) the scenario is different, as these source devices will eventually contain uncompressed content. To date, only gaming consoles are NextGen sources, on which games present different challenges (for example, Variable Refresh Rates) and in typical residential settings are direct connected. In summary, the best practice for distributed video systems is to configure source device output at the lowest denominators possible, for ease in signal transport. Upconversion should be done by displays which in nearly every practical sense, perform this process with better precision than when configured outboard and upstream. You will eliminate infrastructure headaches from attempting to force signals that are on the bleeding edge of eclipsing system thresholds, with ultimately zero loss of fidelity to the original signal. Resist the urge to configure sources using their largest bandwidth settings…you may find your troubleshooting time plunge to near zero.  AVPro edge is pleased to announce the December 2nd, 2022, release of a new driver pack for Q-SYS systems that provide front-end control to our MXNet 1G systems and for use with our upcoming MXNet 10G SDVoE platform.
This new driver, based on a fresh control approach, caters to large system scalability for matching device totals the MXNet ecosystem is capable of. Commissioned by AVPro Edge from Control Concepts, this driver differs substantially from the single plugin monolithic architecture of the current driver, which remains suitable for residential application use but may become increasingly problematic when device totals grow exponentially with large scale systems. Internal analysis coupled with insightful, valuable feedback from many of our commercial integrators contributed to the development of this Q-SYS control update. The new driver pack hosts a suite of multiple plugins (which must be linked together to form a functional system). Support documentation may be downloaded at: https://support.avproedge.com/portal/en/kb/articles/qsc-mxnet-driver This documentation also includes a small demonstration program with an accompanying help document included in the ZIP file, which may be used for reference. AVPro Edge engineering is confident you will find this new driver will alleviate issues large-scale, hybrid MXNeT / Q-SYS system deployments were beginning to experience. The following tests were performed and recorded by Austin Dirks, AVPro Edge AV over IP Engineer. Based on the following testing, we have determined that system latency with MXNet 1G Ecosystems will equal 1 frame or at 30fps = 33ms or 60fps = 16ms. See chart below and supporting testing photos. Connection Pathway: Testing Data:Lenovo T480 HDMI output to AC-DA12-AUHD-GEN2. DA12 OUT1 -> MUMONDUAL Monitor #1. DA12 OUT2 -> AC-MXNET-1G-E -> AC-MXNET-SW48 -> AC-MXNET-1G-D -> MUMONDUAL Monitor #2. Lenovo T480 outputting 1080P60HZ RGB 8Bit as well as 4K30HZ RGB 8BIT. Ran a stopwatch on PC from https://www.timeanddate.com/stopwatch/. Took 4 images for each test, images taken from iPhone XS Max. Decoder output scaling set to PASSTHROUGH. Data was calculated using BLACK text on the stopwatch. ASPEED V1 Chipset: 1080p60Hz RGB 8BIT
4k30HZ RGB 8BIT:
ASPEED V2 Chipset: 1080p60Hz RGB 8BIT
 The AC-MAX-24 multi-room two-channel audio matrix is designed to deliver easily configurable high-fidelity audio routing via third-party amplification, across any residential or commercial space.
Sioux Falls, SD – Multi-room video matrixing specialist AVPro Edge announces release of the separately specialized AC-MAX-24, an audio-only, rack-mountable, full-chassis two-channel audio matrix switcher. Designed to be partnered with any multi-channel power amplifier and featuring a comprehensive API fronted by an AVPro Edge engineered GUI for complete signal routing customization, the IP-controllable AC-MAX-24 may be perfectly integrated into most third-party automation systems such as Crestron, Control4, Elan, Savant or URC. Twenty analog input pairs join dual digital inputs (Coaxial or Toslink), with two AEX inputs which function to harvest analog or uncompressed digital signals from de-centralized devices at distances as great as 130M (over Shielded Twisted Pair). Not included but required to facilitate AEX use are AC-AEX-T transmitting units, available individually. All inputs may be routed to any output or output grouping (digital signals, however, are not downmixed). Audio configuration options include independent channel volume, balance, tone adjustment and equalization. Four 12V output triggers enable amp turn-on or event control. The AC-MAX-24 intrigues with small details and is perfect for high-resolution audio distribution in any residential or commercial environment. Highlight your next system design with the fresh thinking and distinguished audio performance of the AVPro Edge AC-MAX-24. Key Benefits For Using The AC-MAX-24 Twenty-Four Available Inputs/ Up to Twenty-Six Outputs – Twenty analog RCA unbalanced input pairs, with two Coaxial/Toslink digital inputs, plus convertible analog/digital de-centralized inputs (AC-AEX-T separately required). Twenty-four analog RCA unbalanced outputs plus two AEX analog/digital outputs (AC-AEX-R separately required). Integration Friendly – May be partnered with any multi-channel amplifiers and controlled from all major automation providers via IP control. Configuration Friendly - Comprehensive API and AVPro Edge developed GUI for complete customization of signal routing, audio parameters, and 12V trigger events. About AVPro Edge Each component designed, engineered, and manufactured by AVPro Edge contributes to system stability, device interoperability plus ease of deployment, a result of the AVPro Edge strategy to vertically-align department integration. In-house research, engineering, concept design and product development track including parts selection plus materials procurement, are coupled with efficient, precision assembly in AVPro Edge facilities contributing to synergistic control over the entire manufacturing process. All AVPro Edge products feature class-leading standards for performance and long-term reliability. Our state-of-the-art tech support team ensures you’re never on site alone, while AVPro Edge’s 10-year, hassle-free warranty provides worry-free peace of mind.  AVPro Edge’s Evolution II AC-MXNET-1G-EV2 encoder and AC-MXNET-1G-DV2 decoder arrive amidst a flurry of qualitative improvements targeting video performance. Selecting a newly designed application-specific integrated circuit (ASIC) featuring native support for 4K/60fps 4:4:4 signals (RGB and YCbCr @10- and 12-bit), AVPro Edge engineers made customized refinements to the software-based encoding/decoding video engines, resulting in greatly enhanced image fidelity for motion-related and static-based content. AVPro Edge algorithm advancements enable the Evolution II duo to collaborate on eliminating intraframe smear, which materializes as a tendency for detail to blur when lossy compression advances into higher compensatory ratios. With motion-related content, edge transitions remain tight and free from “bloating”, with overall image definition crisp, void of the appearance of focus hunt, the sensation of having large background areas begin to lose clarity as motion heightens, then snap back into focus as motion quells, similar to an auto-focus lens unable to lock onto a subject and continuing to slightly alter the size of objects as it attempts to settle in. The residential integration market will not only appreciate a more cinematic feel to movies but especially will embrace the precision look to live sports telecasts. AVPro engineers also placed an intense degree of emphasis on ensuring static content would equally benefit from the new ASIC and are immensely pleased with their results, as will be the commercial integration market. Discrete cosine transform (DCT) artifacts like ringing, which looks like echoed outlines to text, smudging, similar in appearance to the out of focus look described above and macroblocking, where subtle details end up pixelating and a solid color or a white background behind text appears to have areas where block-like arrays accentuate themselves within the background, were the subject of intense engineering resources to dramatically reduce if not completely usher their ouster. Occurrences of posterization, an anomaly where finely detailed color transitions lose their gradient boundaries and “melt” together (also referred to as banding), have been substantially diminished to the point of elimination when content is correctly delivered.
The painstaking ministrations optimizing the IC to precisely render data has paid off handsomely, benefiting educational, medical, governmental and industrial applications that command meticulous image fidelity. Information-disseminating public displays, particularly airport arrival and departure screens, sports book and off-track betting facilities, plus restaurant/retail environments where clouded information is unacceptable, overwhelmingly will welcome the elevation of clarity plus detail retention found in these next-level AVPro Edge products. Commercial integrators will soon find the new MXNet Evolution II encoder and decoder to be assets their product portfolios cannot afford to be without.
MXNet products are fully backed by the AVPro Edge 10-year, no hassle warranty, while our state-of-the-art Tech Support team guarantees you are never on site alone. AVPro Edge’s second-generation AC-MXNET-1G-EV2 and AC-MXNET-1G-DV2 feature continued evolution to MXNet 1G performance and feature sets made possible by refinements to the application-specific integrated circuit, enhancing native 4K/60fps video playback plus support for high bitrate audio formats with ARC / eARC.  Sioux Falls, Nov. 09, 2022 – AVPro Edge is pleased to announce availability of two new additions to its MXNet 1G ecosystem of products, the AC-MXNET-1G-EV2 encoder/ transmitter and its companion decoder / receiver, the AC-MXNET-1G-DV2. AVPro Edge’s artful finesse to the MXNet 1G core ASIC architecture retains all original design features while exacting substantial enhancements to the video encoding/decoding engines, elevating Evolution II video processing to natively support 4K/60fps 4:4:4 RGB and YCbCr with 10- & 12-bit depth per color. This newly developed IC design additionally provides native support for Dolby Vision, HDR10, HDR10+ and HLG, with latency in the sub-milliseconds - a visually imperceptible zero. Audio capabilities are bolstered, now supporting Dolby Atmos and IMAX Enhanced DTS:X, plus other high bitrate formats along with capabilities for ARC and eARC. AC-MXNET-1G-EV2 and AC-MXNET-1G-DV2 join existing products within the MXNet 1G ecosystem, fully compatible with the AC-MXNET-CBOX control center, all MXNet 1G switches and is configurable using AVPro Edge’s proprietary MXNET Mentor software. MXNET-1G-EV2 and AC-MXNET-1G-DV2 may coexist alongside first generation encoders and decoders within installed systems or new deployments however, they are required to be used exclusively in EVO II transmitter-to-EVO II decoder(s) pairings only.
Key Benefits For Using The AC-MXNET-1G-EV2 and AC-MXNET-1G-DV2 MXNet 1G Continued Evolution: The AC-MXNET-1G-EV2 and AC-MXNET-1G-DV2 represent the next step forward on the evolutionary path of the MXNet Platform encompassing an industry-first, holistically integrated approach to AV over IP video distribution from a solo manufacturer. AVPro Edge’s exclusive MXNet Platform offers the only proprietary, hyper-optimized AV over IP ecosystem of network-based encoders, decoders and managed switches guided from a centralized control unit by MXNet Mentor, our in-house engineered setup and system utilities management software solution. Full 4K/60fps Support: First-generation MXNet Encoders and Decoders were unable to support 4K/60fps 4:4:4 RGB / YCbCr, 10- and 12-bit natively or with dynamic metadata, instead relying on AVPro Edge’s Invisible Compression Technology (ICT) algorithm to deliver a compelling image though the system was optimized for 4K/30fps, absent dynamic metadata and high bitrate multi-channel audio. When not lossless, the advanced encoding / decoding engine resident on the new ASIC developed for EVO II Encoders and Decoders applies a limited, ultra-light compression, composing an artifact free image upon decoding, including Dolby Vision or HDR10+ content. The new IC renders improved document text with greater detail, while providing background information in video content with nuanced delineation and enhanced definition. Ultra-low Latency: Latency measures in the sub-milliseconds, visually imperceptible and essentially, zero. Audio High Bitrate Support: High bitrate, eight-channel surround codecs such as Dolby Atmos and IMAX Enhanced DTS:X are now supported, plus streaming high bitrate HD audio-only codecs. ARC and eARC: AC-MXNET-1G-DV2 downstream decoders now include ARC and eARC, supplementing the addition of high bitrate multi-channel codec support. Improved Preview Thumbnails: First generation MXNet supported static thumbnails with 960X540 pixel resolution, turning over every 10 seconds. EVO II supports third-party media substreaming through an HTTP address, at an improved pixel resolution of 1024x576. About AVPro Edge
Each component designed, engineered, and manufactured by AVPro Edge contributes to system stability, device interoperability plus ease of deployment, a result of the AVPro Edge strategy to vertically-align department integration. In-house research, engineering, concept design and product development track including parts selection plus materials procurement, are coupled with efficient, precision assembly in AVPro Edge facilities contributing to synergistic control over the entire manufacturing process. All AVPro Edge products feature class-leading standards for performance and long-term reliability. Our state-of-the-art tech support team ensures you’re never on site alone, while AVPro Edge’s 10-year, hassle-free warranty provides worry-free peace of mind.
MXNet MXNet is the AV over IP video distribution ecosystem from AVPro Edge. With the MXNet Ecosystem, integrators finally have an end-to-end solution developed with them in mind. Our engineering team focused on three things, stability of the entire system, interoperability with any HDMI source, display, USB device, or control system, and easy deployment of the entire system. MXNet allows for unlimited sources, displays, USB devices & video walls; MXNet is the perfect video distribution system for your next installation. ConferX Delivering end-to-end solutions for conference rooms, classrooms and huddle spaces, ConferX is the perfect way to leave your next installation running stable and looking sleek. ConferX systems handle HDMI, Mini Display Port, USB-C and VGA video inputs and distribute them and amplify the signal for any installation. ConferX solutions ensure every presenter can confidently share from any laptop, tablet or phone. From your video source to the screen; mix and match ConferX products to custom fit your next sharing space to be exactly what you need. FOx & Hound Upgraded to 8K while retaining every attribute that has made them mainstays in commercial and residential integrators’ tool kits, Murideo’s groundbreaking generator and analyzer problem solving duo, the Fox & Hound, is now NextGen - ready with a bandwidth extension from 18Gbps up to 40Gbps. Designed around a comprehensive suite of essential test features to address issues such as bandwidth, signal continuity, EDID irregularities, HDCP handshaking, metadata quirks with HDR, 2-8 channel audio confidence confirmation and many more variables, the 8K Fox & Hound has proven to be the integrator’s indispensable ally for rapid detection and resolve to rack assembly room or on-site time-consuming system hiccups. USB Extension Extending USB signals can be a challenge. Make it easier on yourself with solutions from AVPro Edge and Bullet Train.
AVPro Edge solutions include the AC-CXWP-KVM-KIT, our HDMI and Bi-Directional USB Wall Plate, AC-EXUSB-2-KIT, our 100M USB extender and, whole system USB transfer via MXNet 1G! See all of these in action along side our USB 3.0 extension cables from Bullet Train!  As the AVPro team settles back into the office after an electric week at CEDIA, we are anxiously awaiting the official launch of our AVPro Audio products. We wanted to tell you the story of how we got here, and give you more info on each of the pieces launching soon! At AVPro it was noticed that our AC-AEX-KIT point-to-point audio-only extension kits were shipping out in ever-rising numbers, so much so that we reached out to our dealers asking what might account for the dramatic increase. They most often cited they were being used to retrieve audio from Smart TV onboard apps or from streaming devices such as a Roku, locally dedicated to a TV, then sent for distribution through third-party control systems back to the TV viewing room or for house-wide listening. Dealers also expressed frustration contending with methods for organizing the kit receivers within system racks, due to their diminutive size and the growing number used in expansive systems. In answer to this dilemma, AVPro Edge audio engineers developed the AC-AEX-RC-HUB, an audio-only matrix switcher with 8 available AEX-T Category wire inputs for aggregating decentralized analog or digital audio sources, and rack-mountable for a clean, professional appearance. With audio fresh on their minds, our engineers are keen at work developing a new lineup of comprehensive audio-only products, including the AC-MAX-24, a 24-channel audio matrix switcher… coming soon! The Audio LIne-UP AC-AEX-RC-HUB Proof innovation never tires at AVPro Edge is found in this departure from our regular cadence of intensive video technologies development, as we introduce our first full width chassis product dedicated solely for audio use, the AC-AEX-RC-HUB. An engineering contemplation brought to fruition, it was conceived to harvest as many as eight decentralized audio-oriented sources at various distances from a centrally located third-party distribution system - joining four additional audio sources neighboring the AC-AEX-RC-HUB, then aggregated into a common endpoint with matrixing capabilities for seamless system integration. Control is mastered from the AVPro Edge GUI, or the API interfaces with automation systems like Control 4, Crestron, Elan, Savant and more to transparently traffic audio signals discretely behind the scenes. FEATURES
 AC-MAX-24 The AC-MAX-24 is AVPro Edge’s newest multi-room audio solution for applications where full matrix capability is required. Designed with 20 analog input pairs, 2 AEX selectable analog/digital inputs, and 2 Coaxial/Toslink digital inputs, any of the 24 inputs may be routed to another output or group of outputs using the comprehensive AVPro Edge User Interface (digital signals are not downmixed). Four, 12V output triggers provide for amplifier turn-on, with full API adjustment for individual channel volume level, balance, tone adjustment, audio-follow for zone grouping, and equalization parameters. IP controllable, the AC-MAX-24 can be partnered to work seamlessly with control systems from all major automation companies. The 2RU, rack-mountable AC-MAX-24 audio matrix is fully equipped to perfectly integrate with multichannel power amplifiers of your choice for high-resolution, whole-house audio distribution. FEATURES
 AC-AEX-KIT The AC-AEX-KIT is a versatile, multi-purpose problem-solving tool from AVPro Edge, designed to transport audio over category cable to endpoints 100 meters from a Digital or Analog source. Input routing is dipswitch-selectable, and AVPro’s unique Dual-Play function makes signal at the kit receiver simultaneously available from both the analog and digital outputs. Set to Toslink input, Digital two-channel or multi-channel content is delivered uncompressed to maintain maximum dynamic range with full fidelity.
FEATURES
 AVPro Edge is at the bleeding edge of NextGen 8K technology, having introduced and continuing to add to a portfolio of World’s First products that have placed us in pole position for the race into the future.
Talking with Commercial/Pro AV sales and design consultants, we were alarmed to discover how many are not deploying next-level technologies or even contemplating their use. Reliance upon twenty-year-old plus system design topologies while casting a blind eye toward industry evolution may evoke feelings of comfort in long-term product familiarity however, it will unquestionably jeopardize business viability when next-level products become mainstream and the ability to rapidly adapt is found to be an impossibility due to a voluntary aversion to contemporary industry advances. All participants in the Commercial/Pro AV sector would benefit from investigating and implementing products currently in use by savvy residential and resi-mercial integrators whose insight has propelled them into the Commercial/Pro AV space with current technologies that have served to grow their businesses immensely. It may safely be expressed: The “Pro” moniker now resides on their mantels. AVPro Edge has prepared a presentation illustrating how the advances in technology available today not only offers immediate solutions for Commercial/Pro AV integrators and their clients but provides a roadmap for logical future upgrade paths clients will want to take, providing them with competitive advantages. These clients will find integrators that can fulfill their requirements. Where does that leave you? Explore future possibilities here...
The AVPro Edge CEDIA team is safely back in the office, continuing to bask in the glow of the fast-paced and roaringly successful Expo we experienced. Integrator turnout was nothing short of amazing as the booth was frenetically abuzz with activity, frequently blocking the aisles. It was exceedingly rewarding to see all of our dealers and friends, as AVPro Edge CTO Matt Murray appropriately put it, “live and in 3D”, perhaps putting an official end to COVID, at least in the sense we have been experiencing it. Prominently positioned alongside other major manufacturers, the AVPro Edge booth was witness to a non-stop flurry of attendee immersion, with everyone eager to take their first looks at our new product introductions. MXNet 10G was officially unveiled with AVPro Edge project engineers demonstrating their vision of the video matrix switcher transformed: an entirely new approach to AV system design at an unconstrained scale. Debuting was the AC-MXNET-10G-TCVR, perhaps the pivotal MXNet 10G ecosystem component, exhibiting its dual-role as a selectable Encoder/ Decoder, transcending traditional matrices by eliminating physical limitations such as input availability and source location, or stipulations with source format. Video wall ready, an AC-MXNET-10G-TCVR configured as an ecosystem endpoint single-handedly enables any monitor, television or projector to function as a fully customizable multi-view display. Companion MXNet 10G products were simultaneously introduced, including the command center for the future of advanced AV-over-IP in the AVPro Edge MXNet 10G universe, the AC-MXNET-10G-CBOX, plus the AC-MXNET-10G-SW12C switch, an industry-first design that traffics both data and PoE through 12 common ports, requiring only a single CAT6a for power and data. Show-goers were pleasantly stunned at the impressive array of standard features MXNet 10G offers, all awaiting their imaginations. Our vastly popular MXNet 1G was not without its own news. Launched were the MXNet Evolution II Encoder and Decoder, delivering enhanced image quality especially for 4K/60Hz 4:4:4 HDR, derived from a newly available system-on-chip design. Our new AC-EXO-X-KIT HDMI 2.1 8K point-to-point fiber extension kit was unveiled, joining the growing AVPro Edge portfolio of industry-leading NextGen 8K-ready signal transmission and switching devices. AVPro engineers demonstrated 8K gaming with zero-latency at a distance of more than two hundred meters over multimode fiber. The AC-EXO-X features the newest and most reliable 40Gbps Panasonic chipset for high performance and a trouble-free coexistence with HDMI 2.1a products. CEDIA provided ideal timing to debut new AVPro Edge full chassis products aimed at fine-tuning house-wide audio distribution. The AC-AEX-RC-HUB was on display alongside the AC-MAX-24, intriguing dealers with the possibilities AVPro Edge engineered audio-only oriented devices present them with. The AEX-RC-HUB matrixes 12 audio sources, 4 via RCA local inputs and 8 decentralized (such as TV-led app audio or legacy analog audio or Toslink / Coaxial output digital devices such as CD changers), using Category wire with AC-AEX-T transmitter modules (available separately). It is compatible with all major third-party control systems and also can expand the audio capabilities of AVPro Edge switchers such as the AXION series. AC-MAX-24 was demonstrated by AVPro engineers and favorably received with much fanfare. A full matrix, it is designed with 20 analog input pairs, 2 AEX selectable analog/ digital inputs, and 2 Coaxial/Toslink digital inputs and is compatible with all multi-channel distribution amplifiers. Designed for third-party automation integration, the AC-MAX-24 was AVPro Edge’s analog hit of the Expo. The AC-AEX-KIT was on display, a send/receive pair featuring the AC-AEX-T and companion receiver, perfect for use in educational, commercial, corporate and industrial environments where analog or digital point-to-point audio extension is required. Wrapping up, we can’t thank all of you enough for your ongoing and growing support of our products. Your feedback is always encouraged, taken to heart, and implemented into features you ask for. We would also like to take a moment to acknowledge and spotlight our CEDIA unsung heroes who worked hard in months prior plus also at the Expo to make it a resounding success. Tom Devine performed yeoman’s work to make sure both booths were designed to perfectly demonstrate our newly introduced products and were ready for use the moment show doors opened. Justine Murray made certain everyone looked snazzy as well as feeling comfortable in AVPro Edge apparel. Monique Lupkes deftly navigated logistics, eliminating all on-site headaches. Nik Hallstrom crafted media updates for You Tube highlighting AVPro Edge show floor activities for those unable to attend. Danielle Kantack and Malinda Murray utilized their normally precise office skills to ensure booth traffic was smoothly directed while filling in to enable AVPro personnel to sneak away for a bite to eat. Andrea Murphy and Ashley Stuntebeck provided equally valuable assistance making certain the booths operated efficiently and everyone was warmly greeted. Thank you all for making CEDIA 2022 the best ever for AVPro Edge. And a special thank you to CEO Jeff Murray, who allows our creative minds to run free in an amazing environment with a tremendous, nurturing culture. AVPro Edge is already looking forward to and preparing for CEDIA 2023, to be held in Denver. We can’t wait to see you all once again. Written by Michael Hamilton  AVPro's 8k line-up of products is about to get even more robust. Simply stated, the AVPro Edge AC-MX-88X is a classic transformed into an icon. Our engineers focused on reimagining the venerable AC-MX-88, boosting bandwidth to an ultra-wide 40Gbps with 8K input and output stages, for a world-first, Next-Gen 8 input / 8 output matrix switching platform providing a foundation for all possibilities that follow. “X ” marks the spot for high performance that is unmistakably AVPro Edge, as we once again redefine the face of the HDMI switching era. Gaming enthusiasts, rejoice - multiple inputs for multiple consoles! Select Xbox Series X, PlayStation 5, or your Alienware Aurora Ryzen by control system or from the supplied IR remote and leave the cable juggling to Cirque du Soleil. The AC-MX-88X, designed with the needs of Next-Gen users in mind, prepares your clients for tomorrow’s over-the-near-horizon signals, while ultra-wide bandwidth supplies sure-footed dynamic headroom for hiccup-free performance with HDMI 2.1a devices. With the unmatched pedigree of AVPro Edge behind it tradition never fails, as the AC-MX-88X lets you break convention and seek perfection. Now shipping, this matrix will become your go to for 8K installations! Key Benefits of the AC-MX-88X
  Sioux Falls, S.D. – AVPro Edge, manufacturer of video distribution products, will return to Dallas, Texas, this September 29 - October 1 for the 2022 CEDIA Expo. AVPro Edge will give attendees an exclusive glimpse into their product roadmap featuring MXNet, audio, 8k fiber extension, and more. Also, booth visitors who have their badge scanned will be entered to win an LG OLED Evo C2 65-inch Star Wars Special Edition TV.
The AVPro Edge will be located in booth number 19017. On display will be AVPro Edge’s current MXNet 1G AV over IP system and the all-new MXNet 10G Ecosystem, powered by SDVoE technology. In addition, new 8k fiber optic HDMI extenders will make their debut along with AVPro’s first audio-only products, a 12x12 hub and transmitter. AVPro Edge CTO Matt Murray will present 8K and HDMI 2.1 Today at the Innovation Hub on the CEDIA show floor on Friday, September 30 at 10:45 AM. Furthermore, the ISF Level III Seminar will take place before the Expo on September 26-28. For more information or to register for this seminar, please visit www.AVPro.Training/ISF. To learn more about AVPro Edge and view the complete product line, please visit www.AVProEdge.com or call (877) 886-5112. For more information about AVPro Edge at the CEDIA Expo 2022 visit www.AVProEdge.com/CEDIA About AVPro Edge: AVPro Edge was founded and is headquartered in Sioux Falls, South Dakota. An AVPro Global Holdings company, AVPro Edge diligently develops and manufactures connectivity products designed to provide integrators with the tools they need to get their jobs done. As a full adopter of HDMI, HDBaseT and HDCP, AVPro Edge delivers the quality products integrators deserve. Our engineers regularly work with these organizations and chip manufacturers to ensure the very best and capable products come to market. For more information, visit www.AVProEdge.com or call (877) 886-5112. Press Contact: Tom Devine, tom@avproglobal.com, 605-782-2471  Sending video and USB signals long distances was once thought of as two different solutions - use a USB amplifier for sending USB, and a balun for video. With AVPro Edge leveraging HDBaseT technology, we can send HDMI and bi-directional USB simultaneously over the same category cable with the AC-EX100-444-GEN2 extender kit. USB extension makes this unit a favored KVM solution. Simply connect a USB A connection from a computer to the transmitter. The signal is then carried along side the audio and video data on the category cable. On the receiver end you can connect your mouse or keyboard and control the computer 100 meters away. This is perfect for schools, contractors, drafting houses, constructions companies and more. Check out the application diagrams below and start streamlining your installations.  BOTHELL, Wash. — The Alliance for IP Media Solutions (AIMS) today announced that AstroDesign, AVPro Edge, and Sencore have become AIMS members. The three companies join AIMS as adoption of SMPTE ST 2110 continues to accelerate in the broadcast market and as the alliance’s Internet Protocol Media Experience (IPMX) set of open standards and specifications gains momentum in the Pro AV industry.
“It’s exciting to see AstroDesign, AVPro Edge, and Sencore become AIMS members, as growing involvement in the alliance reflects the momentum of IP adoption across both the broadcast and Pro AV industries,” said Andrew Starks, AIMS Marketing Work Group Chair. “We’re pleased to welcome our newest members and value their commitment to supporting and simplifying the migration to standards-based IP media workflows.” AIMS facilitates close cooperation between its members and leading standards bodies to ensure that the business and technical needs of broadcasters and AV professionals are met. In doing so, the alliance drives a comprehensive, ubiquitous set of IP standards that eliminate fragmentation and maximize interoperability. AstroDesign specializes in real-time high-speed digital signal processing technology, and the company has developed several “world’s first” products, including its many 8K devices. AVPro Edge specializes in full-bandwidth audio-video distribution. Working with HDMI, HDBaseT, and HDCP, the company develops uniquely engineered solutions for today’s integrator. Sencore is a leader in the development of reliable, cost-effective signal transmission and content monitoring solutions for the broadcast, cable, satellite, and IPTV markets. “AstroDesign is a manufacturer with long experience in designing and developing video equipment, and we are now working hard to add more AV-over-IP products to our roadmap,” said Manabe Yoshihito, Executive General Manager of the Business Division at AstroDesign. “IPMX is an open standard, and we believe it is an innovative solution that will lead the future.” "AVPro Edge has always put an emphasis on pushing technology into tomorrow, by partnering with AIMS we are doing just that, working with others in our industry to converge the worlds of IT and AV. Our expanding line-up of AV over IP products had been a huge success for us, and we want to ensure our line-up is follow the agreed upon standards for this technology," said Jeff Murray, President and CEO of AVPro Edge. “Being a part of the AIMS Alliance is important to Sencore as we drive forward with SMPTE ST 2110, NMOS, IPMX and other IP technologies,” said Aaron Doughten, senior product manager at Sencore. “It's vital that we participate in the industry group that is promoting these standards to drive what we like to call ‘competitive collaboration’ in our industry." Further information about AstroDesign is available at https://www.astrodesign.co.jp/english/. AVPro Edge is online at https://www.avproedge.com/. Information about Sencore is available at https://www.sencore.com/. More information about AIMS and its work is available at www.aimsalliance.org. About the Alliance for IP Media Solutions The Alliance for IP Media Solutions (AIMS) is a not-for-profit organization dedicated to the education, awareness, and promotion of industry standards for the transmission of video, audio, and ancillary information over an IP infrastructure, as well as products based on those standards. The group represents the interests of broadcast and Pro AV companies and technology suppliers that share a commitment to facilitating the industry’s transition from baseband to IP through industry standards and interoperable solutions that enable the rapid evolution to open, agile, and versatile production environments. Agency Contact: Carolyn Archambault Wall Street Communications Tel: +1 801 266 0077 Email: carolyn@wallstcom.com  Custom electronics sales and installation have given rise to a worldwide technology melting pot, albeit a closed circle of sorts, comprised of integration companies from as small as solo entrepreneurs braving it alone, to some firms with offices across multiple continents. Perhaps separated only by language, an unwitting common thread loosely binds the aspirations of one and all: A universal desire to highlight technology as purposeful, yet fun, to people who initially are strangers, then convert this business relationship into an ongoing friendship prior to the conclusion of the process. Custom integration companies represent an atomically microscopic business community relative to other industries such as medicine, banking, or restaurants. Who speaks out in representation for the interests of this diminutive but highly passionate industry? What provides resonance when jeopardizing matters arise? For 33 years CEDIA, the Custom Electronics Design and Installation Association, has been the collective voice for custom integrators, not only for members, but by default, the industry et al. The perennial saying, “A rising tide lifts all boats”, is acutely applicable here…if you or your company are not a member, indirectly you occasionally benefit from CEDIA’s endeavors, especially those legislative. The 2022 CEDIA Expo starts (with education classes) Sept. 28th and continues through October 1, 2022. Following is a bit of background into the organization’s beginnings, CEDIA’s global standards and certifications, the Tech Council’s peek into and assessment of the channel’s possible end of the decade strategies, plus a gentle nudge to attend the EXPO and renew or become a CEDIA member. BEGINNINGSIn 1989, a small group of professionals, individually successful with geographically independent but high profile companies, realized a need for unified representation inside an electronics industry exploding exponentially with growth, despite its inability to recognize the self-peril that was evolving. A weekend was planned to jointly assemble - part chance taking, part hunch making – to assess the then current state of industry affairs, suggest possible improvements, express what they felt their own businesses lacked or required, how they might aid others from their own experiences and lastly but most importantly, how to christen the businesses many created as hobbyists into becoming a legitimately recognized industry. MULTI-ROOM GROWS UPDuring that era, house-wide distributed audio began to come of age, eclipsing simple, passive, manual speaker selector boxes in favor of more sophisticated solutions, such as Bang & Olufsen’s Masterlink. That following year, 1990, marked the first CEDIA expo held, with Sony attending to exhibit their new Digital Signal Transfer (DST) system, which remarkably one-upped the single-audio-source-to-every-location solution. DST distributed up to 6 audio sources, plus two video sources, into as many as 16 separately controlled zones. The custom integration industry witnessed a monumental paradigm shift, in real-time. Instantly, the CI roadmap was manifestly changed, as was CEDIA’s emerging stature as industry liaison with Sony, perhaps the most relevant manufacturer for the channel at the time, joining CEDIA and introducing a key relationship aspect by establishing a technical support division for CEDIA members called the Consumer Integrated Systems (CIS) Group. Through the 90’s and early 2000’s, the broader consumer electronics business morphed into big-box chains engaged in turf wars (which regionally and ultimately, led one or more players to head for the exits) positioning the consumer as a front row spectator with every Sunday newspaper flyer. While this conflagration persisted, the CEDIA channel grew infinitely stronger, with brands such as Sony ES and Pioneer Elite courting CEDIA members who possessed the proper skills and expertise to demonstrate high performance models, while sibling products remained poorly represented and savagely discounted by big-box names you regionally may all recall. For various reasons, a few ambitious, yet ingenious manufacturers that made a valiant splash to enter the CEDIA channel made equally dubious retreats. Does anyone else remember Frox and the FroxSystem? Their hefty, aluminum, wireless joystick air-mouse deftly oozed ‘state-of-the-art’ in a universe of black plastic remotes with endless buttons. To my recollection, Frox elbowed out Phillips to be first with Improved Definition TV (IDTV), at least in the United States. During this period the custom industry profoundly flourished, as major independent specialty stores (and chains) added installation services, with many opening separate, and in some instances stand-alone, custom divisions. System design consolidated one-room control into singular remotes such as the Phillips Pronto, thus luring AMX and Crestron into the CEDIA space for multi-room on steroids. Channel-specific manufacturers frequently timed new product introductions for the EXPO, reflecting CEDIA’s attained prominence. EDUCATION & CERTIFICATIONInitially, CEDIA instruction consisted of inherent technology and product-specific training by manufacturers, taking full advantage of EXPO gatherings. But a large percentage of the courses were also presented by CEDIA member dealers as principals, or talented ahead-of-the-curve key company members, shared experiences and their expertise with custom installation community attendees. Much of the focus was sales-based, with the six-figure big-hitters pontificating on how elite sales were executed, to aspirants hanging onto every syllable. Eventually, the emphasis began to slowly turn to properly and safely installing these complex systems. Today a copious amount of CEDIA instruction is provided internally by the organization, with a laser-like focus on certification, perhaps now the core mission of the association. More to that point, on July 12, 2022, CEDIA announced that the Integrated Systems Technician (IST) certification earned third-party accreditation certification in accordance with the global ISO/IEC 17024:2012, General Requirements for Bodies Operating Certification of Persons. The IST certification joins the Cabling and Infrastructure Technician (CIT) Technician certification as CEDIA’s second ISO/IEC 17024-accredited standard. Together, these two certifications represent a globally recognized career path for residential technology technicians and integrators. The conformance process was overseen by the ANSI National Accreditation Board (ANAB), a wholly owned subsidiary of the American National Standards Institute (ANSI). Globally recognized, these certifications, when earned by residential technology integrators, represent hallmark career achievements. All CEDIA members working in these disciplines should embrace certification professionally and personally. ISO accreditation has the potential to create massive change in not just the how the CI industry is recognized but also valued. No other means exists to distinguish a highly skilled integration company from those who are not. CEDIA CIT and CEDIA IST certifications also are eligible for BadgeCert, a digital badging program CEDIA utilizes, alongside CEDIA Certified Networking Specialist (ESC-N), which is also undergoing preparation for ISO/IEC 17024-accreditation, and CEDIA Certified Designer (ESC-D). Digital Badging is a trusted and verifiable mechanism for sharing credentials while highlighting a technician’s respective skill set, achievements, and professionalism, not only to prospective employers but also as a specifically targeted marketing tool, explaining to everyone from builders to clients what the credentials represent and the value they bring. With an industry-wide labor shortage, BadgeCert may circumvent the practice of “try and see”, providing employers up-front assurance of a candidate’s acumen. CEDIA FLAGS FLUTTER WITH THE WINDS OF CHANGEMight a time soon arrive when states or municipalities license installation personnel in the same manner as other trades, such as electricians? The 2023 NEC, released in July 2022, creates a new wiring class, Class 4, under Article 726, for fault managed power systems, also known as Packeted Energy Transfer (PET). The 2023 updates to the NEC include changes that impact everyday installs, making it vital to stay updated. The EXPO features a specific course, The 2023 NEC: How Changes to the Code Will Impact Your Business, making it the perfect venue to investigate these moving pieces. Non-members: The bar is rising… INCENTIVES FOR EDUCATION TO HESITANT INTEGRATION COMPANY OWNERSOwners look at today’s bottom line with little consideration for years ahead, resistant to paying for employee training. Statistics show certified technicians seldom make call-back mistakes, increasing profitability while enhancing the balance sheet. Certainly, incentive enough to certify a company’s workforce. But perhaps driving the point closer to home is when an owner arrives at a crossroads, beginning to contemplate an exit strategy. A well-run, CEDIA member business with accredited employees proves a far more appealing acquisition or merger opportunity, in comparison to a company with a reputation for merely weathering the storms. A VIRUS AND CEDIA’S CRYSTAL BALLFor most industries, Covid-19 altered the space-time continuum. Well, sort of… at least in the ways commerce fought to continue. Fortune 500 employees converted occasional-use home offices into the office, nary skipping a beat. The medical community, first responders and grocery-related workers, continue to deserve our profound thanks for their Herculean efforts during that time. Integrators featuring security as part of their sales and service portfolio were deemed essential businesses and permitted to stay open, their team members venturing forth with untold uncertainty. The pandemic prompted CEDIA’s Technology Advisory Council (hereafter, TAC) to alter the traditional focus of their five-year, future forward in-depth predictions spotlighting technology as its own raison d'etre, instead placing the nucleus of their newest white paper, The Integrator of 2027, centric to the human condition. Representing a radical departure in bypassing technically appealing subjects such as machine learning, AI and the Internet of Things in their entirety, the TAC considered ways in which tomorrow’s integrators might transition from the traditional product-centric approach into one that is human-centric. So, what does that mean? As the TAC details it, technology will provide tools for completing the job, while redefining what the job is becomes a dilemma for ill-prepared Next Gen integrators. To adequately cover what the TAC addressed in the 2027 white paper is well beyond the scope of this article, but its essence depicts the interiors of clients’ homes evolving into multifunctional spaces, combining traditional home entertainment spaces into alternate use environments, where once one is enmeshed, hyper-personalized experiences improving the human condition effortlessly play out. One example is the home theater, where integrators were first to automate the lights and as of late, outdo competitors for the number of Dolby Atmos channels installed. The TAC envisions reimagining this space to include circadian lighting scenes, while audio from the Dolby Atmos system becomes a key element for wellness solutions, creating calming, immersive aural escapes, when not pulverizing the senses with yet another Marvel movie. An adjunct dimension is to extend noise abatement and acoustic control outside of the theater realm into additional rooms in the home. Creating environments which introduce the calming effects of nature, with technologies integrators already are proficient with, expand the CI channel’s well-positioned effectiveness to enhance end-users lives while carving out niche opportunities. WELL NOW, WHAT ABOUT WELLNESS?I would invite you to access The Integrator of 2027 white paper, as well as view the one dozen videos under WELLCON 2021 inside CEDIA Academy on the organization’s website. Client approaches are widely discussed, with an emphasis on empathetic, human-centric discovery. With a market becoming more direct-to-consumer than ever before (Ring, Simply Safe, Sonos, are but a few examples) clients who understand the value of their time respond favorably to wellness technology professionals. The shift has already started for traditional CI market segments, such as shades and lighting automation, to transition into a holistic wellness category supplemented by noise control, soundscaping, and for a pandemic-struck world, possibly including air and water quality. While 2027 seems, well, a half-decade away, custom integrators who already have evolved to embrace this shift are keenly capitalizing, as this is a channel Big-Tech and Big-Box cannot correctly or appropriately address. DIY baby-boomers have become DIFM… do-it-for-me. Technology will continue to rule supreme, as the Digital Ceiling populates with sensors for active assisted living (AAL), health-related environmental monitoring, mood analysis, and security. Clients will not realize a sense of comfort when at home if health or safety appears compromised. AVPRO EDGE, MURIDEO, AND CEDIAMany of us have long been involved with CEDIA, well before the appearance of AVPro and Murideo. Actually, both companies were created to answer needs within the CEDIA channel. Jeff Murray, President of AVPro and Murideo, and actively involved with CEDIA for decades, tells us: CEDIA has been critical to our company’s growth because we get to see “everybody” at least once a year, share new products and get new ideas. And especially since it’s been a few years because of COVID, getting together to socialize doesn’t hurt either! We are also at a point where we can now throw a great party for our customers and reps – with no better place than CEDIA for this kind of event, which brings together dealers from all over the world. CEDIA – now that they are only and most importantly focused on training, and not having to worry about the CEDIA Expo anymore – will provide better than ever training events, a significant benefit to integrators from entry level to advanced: cediaexpo.com/show/schedule/ I know you all are busy! It’s a worldwide phenomenon for AV folks – more jobs than time in the day! But you must continuously sharpen the sword to remain relevant and on the cutting edge to new technologies. Those new technologies will be on display, demonstrated and talked about at the expo.
CEDIA is also a great pace for roundtables and idea creating sessions. Attendees come from all 50 states plus around the world, providing an opportunity to discuss concepts and ideas in a non-competitive environment. We hope you will attend, or at least send some team members! The CEDIA EXPO is your once per year occasion to concertedly add needed CEUs to your résumé, meet key vendors and explore the wares of new hopefuls, plus interact with integration industry standouts from across the globe to gain insights and perspective you would otherwise simply be unable to, all at a single event. Select a unique course that’s piqued your interest, investigate products your competition is using up close and hand’s-on. Absorb the EXPO ambiance first hand and when over, recalibrate your assessment of where the industry is and where it is headed; be prepared to effectively intersect with the occasional client who, armed with a little bit of knowledge, definitively aims at proving it. If you are not yet a CEDIA member or have not yet renewed your membership, we won’t arm-twist however, please consider membership benefits. Having your voice recognized is a more preferable posture than someone attempting to speak on your behalf.  The AVPro Edge engineering team is pleased to announce that in response to your requests, updates for the MXNet 1G firmware and control system drivers and modules have been released! These updates enable bi-directional RS-232 communication between equipped endpoint devices (such as video displays) and control systems. Sending, and receiving, RS232 data to remote endpoints has never been easier!
The much-anticipated Crestron module update adds RS-232 feedback from enabled devices to Crestron, via serial signals allowing for programmers to take advantage of device feedback or updates from external user input. The Control4 driver also saw a big boost in functionality, with an update providing bi-directional RS-232 feedback to other drivers via the serial connection routing, allowing on-site physical connections to be identically represented in programming. Now feedback will be passed directly through the MXNet ecosystem into our driver, and from the driver directly to the connected device driver based on the routing as shown in the Connection tab of Composer. We know these updates have been eagerly awaited and please know we appreciate your patience during their development. Please continue to provide excellent feedback and suggestions as they will contribute to make MXNET a more powerful tool for you and your clients. To download these updates, please go to: https://support.avproedge.com/portal/en/kb/avpro-edge/general |
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