AVPro Edge
  • Home
  • PRODUCTS
    • HDMI Extenders >
      • Extender Family
      • Point to Point KITs >
        • AC-EX40-444-KIT: 40 Meter 4K HDR
        • AC-EX40-444-PLUS-KIT: 40 Meter 4K HDR
        • AC-EX70-UHD-KIT: 70 Meter 4K
        • AC-EX70-UHD-ARC: 70 Meter ARC Extender
        • AC-EX70-UHD-BKT
        • AC-EX70-444-KIT: 70 Meter 4K HDR
        • AC-EX100-444-KIT-GEN2: 100 Meter 4K HDR
        • AC-EXUSB-2-KIT: USB 2.0 Extender
      • Stand Alone Products >
        • AC-EX70-UHD-R
        • AC-EX70-SC2-R
        • AC-EX100-UHD-R3
        • AC-EX70-444-RNE: 70 Meter 4K Receiver for HDBaseT Matrices
        • AC-EX70-444-TNE: 70 Meter 4K Transmitter for HDBaseT Matrices
        • AC-CX100-RAMP: Universal Amplifier & Receiver
      • Fiber >
        • AC-EXO-444-KIT: 2000 Meter 4K (Fiber Optic)
      • Wall Plates >
        • AC-CXWP-HDMO-T: 4K HDMI Wallplate
        • AC-CXWP-MDP-T: 4K Mini DisplayPort/HDMI Wallplate
        • AC-CXWP-USBC-T: 4K USB-C/HDMI Wall Plate
        • AC-CXWP-VGA-T: 4K VGA/HDMI Wallplate
        • AC-CXWP-HDMO-BKT
        • AC-CXWP-KVM-KIT
      • Accessories >
        • AC-EZRACK-15: Extender Rack Mount
        • AC-PSU-EX70-SQUID-8: Power 8 Extenders
      • Cloud 9 Matrix >
        • AC-EX150-HD-C9R (150 Meters)
        • AC-EX150VW-C9R (VIDEO WALL 150 Meters)
    • Distribution Amplifiers >
      • D.A. Family
      • AC-DA12-AUHD-GEN2: 18Gbps 1x2 w/ scaler & audio
      • AC-CONVERT-HDDP
      • AC-DA14-AUHD-GEN2: 18Gbps 1x4
      • AC-DA18-AUHD-GEN2: 18Gbps 1x8
      • AC-DA28-AUHD: 18Gbps 2x8 Distribution Amplifier
      • AC-DA210-HDBT: 2x10
      • AC-FRESCO-DA116: 1x16 18Gbps D.A.
    • Matrix Switchers >
      • Matrix Family
      • Commercial & Other >
        • AC-MX9XHDL-HDBT: Cloud 9 9xUnlimited HD Matrix
        • AC-MXMV122-UHD VideoFlux 4x2 Multiview Matrix
        • AC-MX88-UHD-GEN2: 8x8 4K Matrix
        • AC-CX42-AUHD: ConferX 4x2 4K Matrix
        • AC-CX62-AUHD: ConferX 6x2 4K Matrix
        • AC-CXMF62-AUHD: ConferX Multi-Format 4K Matrix
        • AC-CX84-AUHD: ConferX 8x4 4K Matrix
      • ICT HDBaseT (HDR, 4K 60 4:4:4) >
        • AC-MX44-AUHD-HDBT: 18Gbps 4x4 Matrix
        • AC-MX44-AUHD-HDBT-AVDM: 18Gbps 4x4 Matrix
        • AC-MX88-AUHD-HDBT-PLUS: 18Gbps 8x8 Matrix
        • AC-MX88-AUHD-HDBT-AVDM: 18Gbps 8x8 Matrix
        • AC-MX1616-AUHD-HDBT: 18Gbps 16x16 Matrix
        • AC-MX1616-AUHD-HDBT-AVDM: 18Gbps 16x16 Matrix
      • 18Gbps (HDR, 4K60 4:4:4) >
        • AC-MX42-AUHD: 18Gbps 4x2 Auto Matrix
        • AC-MX44-AUHD: 18Gbps 4x4 Matrix
        • AC-MX82-AUHD: 18Gbps 8x2 Auto Matrix
        • AC-MX82-AUHD-RM: 18Gbps 8x2 Rack Matrix
        • AC-MX88-AUHD-NSFS: 18Gbps 8x8 Matrix
        • AC-MX88-AUHD-GEN2: 18Gbps 8x8 Matrix
        • AC-MX1616-AUHD-GEN2: 18Gbps 16x16 Matrix
      • AC-MX1616-AUHD-CHASSIS: 18Gbps 16x16 Matrix
    • AV over IP >
      • MXNet Ecosystem
      • MXNet Encoder - AC-MXNET-1G-E
      • MXNet Downmixing Encoder - AC-MXNET-1G-AVDM-E
      • MXNet Decoder - AC-MXNET-1G-D
      • MXNet 24 Port Switch - AC-MXNET-SW24
      • MXNet 48 Port Switch - AC-MXNET-SW48
      • MXNet Controller - AC-MXNET-CBOX
      • MXNet Accessories
    • Audio Tools >
      • AC-AEX-KIT
      • AC-CX100-RAMP: Universal Amplifier
      • AC-AVDM-AUHD: 18Gbps 8CH Downmixer
      • AC-DAC-COTO: Audio Converter
      • AC-ADM-COTO: Toslink/Coax Decoder
      • AC-AMP-2024: Stereo Audio Amplifier
      • AC-AUDEX-DIGI: Toslink/Coax Digital Audio CAT Extender
    • Integration Tools >
      • Integration Tool Family
      • AC-SC1-AUHD: 4K/1080P Up/Down Scaler & Fixer
      • AC-SC2-AUHD-GEN2: Universal Up/Down Scaler & Fixer
      • AC-CONVERT-HDDP
    • Troubleshooting Tools >
      • Fox & Hound: HDMI Testing and Troubleshooting KIT
      • M4Sol
    • Video Wall >
      • AC-FRESCO-CAP-4: Fresco 4
      • AC-FRESCO-CAP-9: Fresco 9
      • AC-FRESCO-DA116: 18Gbps 1x16
    • Cables
    • New Products
  • Lines
    • MXNet: Networked Video Ecosystem >
      • AC-MXNET-1G-E
      • AC-MXNET-1G-AVDM-E
      • AC-MXNET-1G-D
      • AC-MXNET-SW24
      • AC-MXNET-SW48
      • AC-MXNET-CBOX
      • MXNet Accessories
    • AVPro Edge Core Products
    • "444" HDMI Extension
    • ConferX: Conference Room Solutions
    • Fresco Video Systems
    • Bullet Train
  • Resources
    • Drivers
    • Support
    • Index
    • Case Studies
    • AVPro Edge Experience
    • Training >
      • Upcoming Trainings
      • Online Training Videos
      • AVPro Academy
      • A/V Glossary
    • 10 Year Warranty
    • Submit a Testimonial
  • News
    • Blog
    • Newsletter >
      • January 2021
      • February 2021
      • March 2021
      • April 2021
  • Contact
  • Buy

Catalyst Distributor Spotlight: Custom Partners

9/29/2020

0 Comments

 
Picture
​Welcome to the Catalyst Distributor Spotlight. Here we would like to shed some light on our awesome distributors who always go the extra mile. This month we talk to Custom Partners out of Plainview, NY.

What is the name of your company and what do you do?
Custom Partners LLC. Richard Radimer – Founder and President. 
 
Where are you located?
Plainview, NY 
 
How did you get your start in audio video distribution? 
My experience in distribution began in the 90s with the founding of Key Distribution in Metro NY (a division of Key Distribution in Maryland which later became AVAD) . I founded Custom Partners in 2003. 

Picture
How are you different than other CE distributors?
We carry the better gear (like AVPro Edge) , not the run of the mill distribution products. We heavily inventory so dealers do not haver to worry about our stock levels. We have the most knowledgeable staff in the business with a combined 170 years in the business. We solve problems. We have very lenient return and stock adjustment policies. 
 
You seem to have very specific offerings as far the brands you carry, what is that a brand selection process like?
We are VERY discerning when it comes to adding lines to our portfolio. We want to add business, not take away from an existing, supportive vendor. We need the vendor to be appropriately capitalized, as we are. We need them to be innovative and unique. We don’t take on a line just to see if it works. 

PictureCustom Partners receiving the Distributor of the Year Award from AVPro Edge at CEDIA 2019
Where do you see the industry going over the next 3 years?
We see the dealers becoming more of a total solution, rather than AV guys. We see them becoming smarter in their financial well-being, selling better quality solutions to their clients. We see them being better educated, and more future thinking. Custom Partners is uniquely qualified to guide them to these disciplines as we are the “step up” distributor. ​

How does this industry look 10 years from now from the distributors perspective? 
Our ethos doesn’t change. We go to market being the company every dealer loves to do business with. We see the vendors consolidating (Sound United, Nortek, etc.) We see the need for distributors and dealers to be 100% fluent in new technologies. We see the ever growing category of lighting control and fixtures being paramount inside and outside of the house. 
 
What steps have you taken to ensure safe and continued business during the COVID19 pandemic? 
Safety is paramount. But it’s also the time to step up and make sure you have what the dealers want in stock and at all times. Our inventory of AVPro Edge is huge. We’ll stock hundreds of baluns and Bullet Train HDMI cables…and dozens of switchers. We cannot be out of these key items in our portfolio. 
 
What are your goals over the next 5 years?
Sensible growth. We see too many vendors expecting 20-30% growth every year. That is not sustainable. We expect margin upticks every year. We do this by buying better as we have the financial resource to do so. 
 
What is a common issue you find in Audio Video Distribution, and how do you overcome it as a distributor?
We see the dealers underselling the client every day. Our sales force is constantly working with the dealer to upsell their clients, or at least expose them to better quality gear. I always say, you’ll only fill up so many holes in the ceiling, always sell the better in ceiling speakers, don’t vote with your wallet. A typical AV distributors #1 in ceiling speaker retails for $299. Our #1 seller retails for $550. 
 
Anything else about your company that you would like to share?
Partnering with an amazing company like AVPro Edge, and working with your team has dramatically enhanced our company. Amazing products, great margins for us and the dealers, great tech and sales support. This is the kind of company we love working with. That’s why Custom Partners won the distributor of the year award from AVPro Edge last CEDIA. We are very proud of that accomplishment. ​


AVPro Edge, Bullet Train Cables and Murideo Test and Measurement Equipment can be purchased through Custom Partners. For more information please visit www.custompartners.com or call 516-352-7533.

Thank you to Custom Partners for being a great AVPro Partner!
0 Comments



Leave a Reply.

    Thanks

    We appreciate you stopping by!

    Archives

    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    November 2018
    October 2018
    September 2018
    July 2018
    June 2018
    May 2018

    Categories

    All
    Case Studies
    Employee Highlight
    In The Community
    New Products
    Press Releases
    Product Spotlight
    Webinars

    RSS Feed

Home
About
Contact
Buy

Become a Dealer
Careers
Terms & Conditions
​Privacy Policy
Picture
Picture
​©COPYRIGHT AVPROGLOBAL HLDGS 2020
2222 E 52ND STREET NORTH, SIOUX FALLS SD 57104
​​+1-605-274-6055 | INFO@AVPROEDGE.COM
  • Home
  • PRODUCTS
    • HDMI Extenders >
      • Extender Family
      • Point to Point KITs >
        • AC-EX40-444-KIT: 40 Meter 4K HDR
        • AC-EX40-444-PLUS-KIT: 40 Meter 4K HDR
        • AC-EX70-UHD-KIT: 70 Meter 4K
        • AC-EX70-UHD-ARC: 70 Meter ARC Extender
        • AC-EX70-UHD-BKT
        • AC-EX70-444-KIT: 70 Meter 4K HDR
        • AC-EX100-444-KIT-GEN2: 100 Meter 4K HDR
        • AC-EXUSB-2-KIT: USB 2.0 Extender
      • Stand Alone Products >
        • AC-EX70-UHD-R
        • AC-EX70-SC2-R
        • AC-EX100-UHD-R3
        • AC-EX70-444-RNE: 70 Meter 4K Receiver for HDBaseT Matrices
        • AC-EX70-444-TNE: 70 Meter 4K Transmitter for HDBaseT Matrices
        • AC-CX100-RAMP: Universal Amplifier & Receiver
      • Fiber >
        • AC-EXO-444-KIT: 2000 Meter 4K (Fiber Optic)
      • Wall Plates >
        • AC-CXWP-HDMO-T: 4K HDMI Wallplate
        • AC-CXWP-MDP-T: 4K Mini DisplayPort/HDMI Wallplate
        • AC-CXWP-USBC-T: 4K USB-C/HDMI Wall Plate
        • AC-CXWP-VGA-T: 4K VGA/HDMI Wallplate
        • AC-CXWP-HDMO-BKT
        • AC-CXWP-KVM-KIT
      • Accessories >
        • AC-EZRACK-15: Extender Rack Mount
        • AC-PSU-EX70-SQUID-8: Power 8 Extenders
      • Cloud 9 Matrix >
        • AC-EX150-HD-C9R (150 Meters)
        • AC-EX150VW-C9R (VIDEO WALL 150 Meters)
    • Distribution Amplifiers >
      • D.A. Family
      • AC-DA12-AUHD-GEN2: 18Gbps 1x2 w/ scaler & audio
      • AC-CONVERT-HDDP
      • AC-DA14-AUHD-GEN2: 18Gbps 1x4
      • AC-DA18-AUHD-GEN2: 18Gbps 1x8
      • AC-DA28-AUHD: 18Gbps 2x8 Distribution Amplifier
      • AC-DA210-HDBT: 2x10
      • AC-FRESCO-DA116: 1x16 18Gbps D.A.
    • Matrix Switchers >
      • Matrix Family
      • Commercial & Other >
        • AC-MX9XHDL-HDBT: Cloud 9 9xUnlimited HD Matrix
        • AC-MXMV122-UHD VideoFlux 4x2 Multiview Matrix
        • AC-MX88-UHD-GEN2: 8x8 4K Matrix
        • AC-CX42-AUHD: ConferX 4x2 4K Matrix
        • AC-CX62-AUHD: ConferX 6x2 4K Matrix
        • AC-CXMF62-AUHD: ConferX Multi-Format 4K Matrix
        • AC-CX84-AUHD: ConferX 8x4 4K Matrix
      • ICT HDBaseT (HDR, 4K 60 4:4:4) >
        • AC-MX44-AUHD-HDBT: 18Gbps 4x4 Matrix
        • AC-MX44-AUHD-HDBT-AVDM: 18Gbps 4x4 Matrix
        • AC-MX88-AUHD-HDBT-PLUS: 18Gbps 8x8 Matrix
        • AC-MX88-AUHD-HDBT-AVDM: 18Gbps 8x8 Matrix
        • AC-MX1616-AUHD-HDBT: 18Gbps 16x16 Matrix
        • AC-MX1616-AUHD-HDBT-AVDM: 18Gbps 16x16 Matrix
      • 18Gbps (HDR, 4K60 4:4:4) >
        • AC-MX42-AUHD: 18Gbps 4x2 Auto Matrix
        • AC-MX44-AUHD: 18Gbps 4x4 Matrix
        • AC-MX82-AUHD: 18Gbps 8x2 Auto Matrix
        • AC-MX82-AUHD-RM: 18Gbps 8x2 Rack Matrix
        • AC-MX88-AUHD-NSFS: 18Gbps 8x8 Matrix
        • AC-MX88-AUHD-GEN2: 18Gbps 8x8 Matrix
        • AC-MX1616-AUHD-GEN2: 18Gbps 16x16 Matrix
      • AC-MX1616-AUHD-CHASSIS: 18Gbps 16x16 Matrix
    • AV over IP >
      • MXNet Ecosystem
      • MXNet Encoder - AC-MXNET-1G-E
      • MXNet Downmixing Encoder - AC-MXNET-1G-AVDM-E
      • MXNet Decoder - AC-MXNET-1G-D
      • MXNet 24 Port Switch - AC-MXNET-SW24
      • MXNet 48 Port Switch - AC-MXNET-SW48
      • MXNet Controller - AC-MXNET-CBOX
      • MXNet Accessories
    • Audio Tools >
      • AC-AEX-KIT
      • AC-CX100-RAMP: Universal Amplifier
      • AC-AVDM-AUHD: 18Gbps 8CH Downmixer
      • AC-DAC-COTO: Audio Converter
      • AC-ADM-COTO: Toslink/Coax Decoder
      • AC-AMP-2024: Stereo Audio Amplifier
      • AC-AUDEX-DIGI: Toslink/Coax Digital Audio CAT Extender
    • Integration Tools >
      • Integration Tool Family
      • AC-SC1-AUHD: 4K/1080P Up/Down Scaler & Fixer
      • AC-SC2-AUHD-GEN2: Universal Up/Down Scaler & Fixer
      • AC-CONVERT-HDDP
    • Troubleshooting Tools >
      • Fox & Hound: HDMI Testing and Troubleshooting KIT
      • M4Sol
    • Video Wall >
      • AC-FRESCO-CAP-4: Fresco 4
      • AC-FRESCO-CAP-9: Fresco 9
      • AC-FRESCO-DA116: 18Gbps 1x16
    • Cables
    • New Products
  • Lines
    • MXNet: Networked Video Ecosystem >
      • AC-MXNET-1G-E
      • AC-MXNET-1G-AVDM-E
      • AC-MXNET-1G-D
      • AC-MXNET-SW24
      • AC-MXNET-SW48
      • AC-MXNET-CBOX
      • MXNet Accessories
    • AVPro Edge Core Products
    • "444" HDMI Extension
    • ConferX: Conference Room Solutions
    • Fresco Video Systems
    • Bullet Train
  • Resources
    • Drivers
    • Support
    • Index
    • Case Studies
    • AVPro Edge Experience
    • Training >
      • Upcoming Trainings
      • Online Training Videos
      • AVPro Academy
      • A/V Glossary
    • 10 Year Warranty
    • Submit a Testimonial
  • News
    • Blog
    • Newsletter >
      • January 2021
      • February 2021
      • March 2021
      • April 2021
  • Contact
  • Buy