 Capable of Dolby Vision™ and HDR, the Fresco CAP 9 3x3 video wall processor is now available from AVPro Edge.
Fresco Video Systems by AVPro Edge is a line of products engineered to make video wall set-up easier on the installer. The all new AC-FRESCO-CAP-9 is a versatile 4K HDR, plug and play video wall processor built to work directly out of the box for a 3x3 video wall. Capable of Dolby Vision and full HDR, this video wall processor is the first of its kind. As an original equipment manufacturer, AVPro Edge was able to include unique features such as 18Gbps bandwidth, full HDR and Dolby Vision support, advanced EDID management, interlaced to progressive scaling, as well as plug and play capabilities in this product. The free, intuitive Fresco 9 software allows for easily setting up capture regions and entering bezel measurements. This allows the software to generate the video wall perfectly, compensating for the bezel of every screen. Matt Murray, CTO of AVPro Edge stated, “We are very excited about this one! It allows us, for the first time, to do amazing video walls for residential and light commercial applications. With HDR and Dolby Vision support, this will be an ideal addition to any smart home! With the increased focus on entertainment at home, this is a great way to kick it up a notch!” For more information or to purchase AC-FRESCO-CAP-9 please contact AVPro Edge at 877-886-5112 or visit www.AVProEdge.com. About AVPro Edge AVPro Edge was founded and is headquartered in Sioux Falls, South Dakota. An AVPro Global Holdings company, AVPro Edge diligently develops and manufactures connectivity products designed to provide integrators with the tools they need to get their jobs done. As a full adopter of HDMI, HDBaseT and HDCP, AVPro Edge provides the quality products integrators deserve. Our engineers regularly work with these organizations and chip manufacturers to ensure the very best and capable products come to market. For more information visit www.avproedge.com or call (877) 886-5112.
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AVPro is excited to join Josh.ai, a leader in AI and privacy-focused technology, in re-imagining what's possible in the smart home. You won't want to miss Josh.ai's keynote event on November 10th! Register here to be among the first to see how Josh.ai and AVPro are transforming the smart home experience.  
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Would you like to win an AC-SC2-AUHD Scaler? Well now you have the chance. Simply fill out the quick survey below for AVPro and you'll be directly entered to win! The SC2 is the ultimate toolbox. An 18Gbps signal manager, up/down scaler, EDID manager, and audio de-embedder. It has adaptive scaling mode and includes interlaced to progressive scaling!  The AVPro Team is happy to support events throughout our Sioux Falls community; and when these events combine a beautiful fall South Dakota day and golf, it's impossible to resist!
This September, some of our AVPro team members had the opportunity to participate in a charity golf tournament hosted by Northwestern Mutual supporting Camp Bring It On! Camp Bring It On is a summer camp put on by Sanford Health for children with cancer and pediatric cancer survivors. Campers get to participate in a variety of events offered at traditional camps: arts and crafts, camp dance, shooting paintballs at targets, archery, boating, tubing, fishing, Camp Bring It On Olympics, horseback riding, and inspirational campfires every night by beautiful Lake Lyle. A big thank you goes out to our friend Kylee at Northwestern Mutual for organizing the golf tournament and to Camp Bring It On for creating an amazing opportunity for these kids!  HDMI is a marvelous thing, capable of carrying video, audio, and control over a single connection, becoming the standard on almost all displays manufactured today. But that does not mean HDMI doesn't have its faults, and although replacing a cable may resolve your issue, that is not always the case. Infrastructure Issues Infrastructure issues are one of the most common problems facing an HDMI system. These typically arise when a part of the system is incapable of handling a signal type being sent over HDMI. Whether it be audio or video, infrastructure is the most crucial part of the HDMI system. Common infrastructure issue symptoms include:
Settings Issues Settings are one of the most easily overlooked things in the HDMI system. Today's diverse selection of signals has driven away the days of "Plug and Play," especially in a system where the signal is sent through multiple devices such as an AVR to Display. Compatibility and signal settings can usually be found in one or all devices used in the HDMI system and may need to be adjusted in each device. Common Symptoms include:
Resolutions
 Handshake Issues Unlike previous analog signals, such as composite and component, HDMI requires a complex system of handshakes including one known as HDCP (High Bandwidth Digital Copyright Protection). These handshakes are required on every device in the HDMI system and can cause catastrophic signal failures if inappropriately handled. Common Handshake Issue symptoms include:
Resolutions
If you come across these issues in the field, AVPro is here to help. Our CTS certified support team is ready to help and we have plenty of products to make your installation work flawlessly, give us a call at 877-886-5112!
 Welcome to the Catalyst Distributor Spotlight. Here we would like to shed some light on our awesome distributors who always go the extra mile. This month we talk to Custom Partners out of Plainview, NY. What is the name of your company and what do you do? Custom Partners LLC. Richard Radimer – Founder and President. Where are you located? Plainview, NY How did you get your start in audio video distribution? My experience in distribution began in the 90s with the founding of Key Distribution in Metro NY (a division of Key Distribution in Maryland which later became AVAD) . I founded Custom Partners in 2003.  How are you different than other CE distributors? We carry the better gear (like AVPro Edge) , not the run of the mill distribution products. We heavily inventory so dealers do not haver to worry about our stock levels. We have the most knowledgeable staff in the business with a combined 170 years in the business. We solve problems. We have very lenient return and stock adjustment policies. You seem to have very specific offerings as far the brands you carry, what is that a brand selection process like? We are VERY discerning when it comes to adding lines to our portfolio. We want to add business, not take away from an existing, supportive vendor. We need the vendor to be appropriately capitalized, as we are. We need them to be innovative and unique. We don’t take on a line just to see if it works.  Custom Partners receiving the Distributor of the Year Award from AVPro Edge at CEDIA 2019 Where do you see the industry going over the next 3 years? We see the dealers becoming more of a total solution, rather than AV guys. We see them becoming smarter in their financial well-being, selling better quality solutions to their clients. We see them being better educated, and more future thinking. Custom Partners is uniquely qualified to guide them to these disciplines as we are the “step up” distributor. How does this industry look 10 years from now from the distributors perspective? Our ethos doesn’t change. We go to market being the company every dealer loves to do business with. We see the vendors consolidating (Sound United, Nortek, etc.) We see the need for distributors and dealers to be 100% fluent in new technologies. We see the ever growing category of lighting control and fixtures being paramount inside and outside of the house. What steps have you taken to ensure safe and continued business during the COVID19 pandemic? Safety is paramount. But it’s also the time to step up and make sure you have what the dealers want in stock and at all times. Our inventory of AVPro Edge is huge. We’ll stock hundreds of baluns and Bullet Train HDMI cables…and dozens of switchers. We cannot be out of these key items in our portfolio. What are your goals over the next 5 years? Sensible growth. We see too many vendors expecting 20-30% growth every year. That is not sustainable. We expect margin upticks every year. We do this by buying better as we have the financial resource to do so. What is a common issue you find in Audio Video Distribution, and how do you overcome it as a distributor? We see the dealers underselling the client every day. Our sales force is constantly working with the dealer to upsell their clients, or at least expose them to better quality gear. I always say, you’ll only fill up so many holes in the ceiling, always sell the better in ceiling speakers, don’t vote with your wallet. A typical AV distributors #1 in ceiling speaker retails for $299. Our #1 seller retails for $550. Anything else about your company that you would like to share? Partnering with an amazing company like AVPro Edge, and working with your team has dramatically enhanced our company. Amazing products, great margins for us and the dealers, great tech and sales support. This is the kind of company we love working with. That’s why Custom Partners won the distributor of the year award from AVPro Edge last CEDIA. We are very proud of that accomplishment. AVPro Edge, Bullet Train Cables and Murideo Test and Measurement Equipment can be purchased through Custom Partners. For more information please visit www.custompartners.com or call 516-352-7533.
Thank you to Custom Partners for being a great AVPro Partner!  The AVPro Employee Highlight section is a way for you to get to know our AVPro Family. Let's get to know Sam!
What is your Name and your roll at AVPro Global Holdings? Sam Metivier, I'm a Product and Systems Engineer. Whats you favorite Color? Blue Whats your favorite food? Omelettes What do you like about working at AVPro? The ability to be autonomous in most things I do. It encourages me to always strive for something better. From your point of view, how is AVPro different from other places you worked? AVPro’s continued drive for employee education. Whether it be for image calibration or the CTS certification, the opportunity to make yourself better is always presented. What has been your best “moment” since working with AVPro? CEDIA 2018 in San Diego. It was my first tradeshow and I got to travel the West with the gear in the sprinter. AVPro Operates out of South Dakota, what the best and worst part of living in the 605? The best is the 80mph speed limit, the worst is that I have to travel 4 hours to get to a big city. If you had it your way, what is one thing you would change with the professional audio video world? Make the USB-C the standard for connection. DP, Thunderbolt3, HDMI, USB Control, Power and more. What’s not to love! What is your favorite Consumer Electronic? Definitely the display. I’m a fan of all the different technology used to show an image. We hear you are a stand-up comedian on the side, any audio/video jokes? Where do bits go swimming? The USB C  Bullet Train introduces even longer AOC HDMI Cable lengths with 60, 80 & 100-meter. These cables will allow integrators to send 8K 48Gbps signals with Dolby Vision and Dolby Atmos completely uncompressed.
Bullet Train HDMI Cables offer professional integrators an extremely stable solution for HDMI infrastructure. So, when our engineers went to work on creating an ultra-long HDMI cable that still had the stability of our shortest cable, they knew there would be some challenges—sending signals that distance can cause major problems. Many HDMI manufacturers have cables these lengths, and they may pass a low bandwidth audio/video signal, but what about the other communication paths inside an HDMI head? HDMI has 19 individual communication pathways; Bullet Train made sure that each of these signals would remain intact even at the greatest distances. So that means control, timing, and metadata can all travel along the entire length unimpeded. Using this stable solution will minimize the problems you see with video drop out, fuzzy or pixelated picture, and HDCP issues. All while maximizing your image quality with 4K60 (4:4:4) signals that are completely uncompressed, carrying Dolby Vision and HDR 10+ metadata from the source to the display. When you need to go the distance, choose Bullet Train AOC's new lengths, and go even longer than before! Learn more about Bullet Train AOC Cables here or give us a call at 877-886-5112!  This story was written by AVPro CTO, Matt Murray. When the pandemic came knocking on our door, we were afraid just like everyone. We were afraid of what this virus was, and how dangerous it was becoming. We were also afraid for our family business. AVPro was built from the ground up. It was built on grassroots, no external funding or debt ever; every dollar earned went back into the business, which lead to slow organic growth. We got here by adding strong people to the team step-by-step, which eventually grew to around 50 employees in the United States and around 130 internationally. We were proud of where we were. Then, one-day sales grinded to a halt. Now all of a sudden, we had decisions to make and not fun ones. We felt personal ownership and responsibility to our staff, but also immense pressure to operate in the best interest of the business. We consulted industry friends, business advisors, trade organizations, and more seeking guidance and the consensus was clear; since sales were gone, we needed to, at the very least, lay-off around 60% of our staff. This was devastating – it left a lump in my throat you would not believe. We started operating day-by-day, then hour-by-hour. It was terrifying. We made a call to get all of the owners together and had a day’s long meeting about what we were going to do. About 2/3 through the meeting, the decision was to take a different approach and think about what we felt would happen at the END of all this. Was this industry going to be intact? Will people abandon this technology? Or will it come back at some point? We chose the latter.  So, now we had an assumption. We assumed that it WAS GOING TO COME BACK and there were some decisions to make on handling the INSANE amount of downtime. The industry had hunkered down and no one was working in the normal sense (understandably, people were not allowed into homes or businesses anymore). So, a furlough seemed logical, right? Save on expenses and bring employees back later? We hated that idea. We concluded, if we are coming out of the other side of this, we will SPRINT out of the tunnel, like a bullet from the barrel of the gun – this meant a few key things. Of course, we introduced a work from home policy (luckily, we were prepared for this with staff already using Teams for years). We did not stop engaging with customers – we just did it differently and remotely. We did not halt the production of any products; we did not halt R&D. New developments and modifications went on as usual as if we were going to ramp up again. When other suppliers were out, we had full shelves. A once buzzing office now had six staff members, primarily warehouse. But the MOST IMPORTANT modification we made to our business was to double down on our Employee Education program. Since we had all this down-time, we started daily meetings to work all customer-facing staff through the AVIXA CTS Certification, including Sales, Tech Support, Trainers, QA/QC, and even Marketing. We invested money and time in crafting a study program that included books, web training, Elite AVIXA Memberships, and weekly Teams study sessions to embark on a challenge to have the most educated staff in the business. We had known about the CTS program for a long time, but only one of our staff members was certified. We had attempted to get more CTS certifications in the past in the past, but busy schedules got in the way of changing the culture. CTS is a challenging program, but it is so beneficial for employees, as a manufacturer, to understand what installers, consultants, specifiers, and designers face – not to mention the technical knowledge gained. We expected to get a couple of staff members through, but our team came together and shocked the hell out of me. Right now, we have 75% of our customer-facing staff with CTS Badges – I don’t think anything like this has been done before. Every time you interact with a salesperson, tech support, marketing, and trainers – you can be sure they are highly educated individuals who understand the customers’ perspective and understand our technology. This has improved our sales, support, and outreach SO MUCH that all employees in a customer-facing role are required to get and maintain CTS & ISF certification statuses. We have always been a company hell-bent on education, but this kicks it up a notch. Our commitment to our staff and customers will never end. We are incredibly grateful that we somehow did not follow the lead and advice from others and walked our own path. Instead of seeing employees as “expenses” we saw them as people and through investing in them during a tough time, we knew they would invest in us.
 Hello Everyone, I need to begin this month's product spotlight by first saying that I hope everyone reading this, their loved ones, and their homes are safe and well. Even if you haven't been directly affected by the numerous fires, you have almost certainly been affected by the crazy amount of smoke in the air (I live in the Sierra foothills, so crazy is an understatement). Please stay safe, and a big shout out to the firefighters who are out there doing their best. This month I want to focus on a new product as well as a technology that, while not new, is getting more attention these days - ARC. I fully admit that as an integrator, I was that guy who told my customers that using their TV as a source was simply not an option. It can create challenges with programming and signal management, interfering with a seamless customer experience. However, we are at the point where there are indeed some unique capabilities in smart displays that are important to the customer (think Sony Master Series and Netflix calibrated mode). Since the customer is the one with the checkbook, it is often incumbent upon the integrator to find a way to deliver the experience the customer wants.  AC-EX70-UHD-ARC Additionally, there is a trend in some markets to simply place some or all of the sources at the display. While this may simplify video distribution, it also often creates a need to send the audio signal back to a centralized location. This growing demand is what led AVPro to release the new AC-EX70-UHD-ARC. We took our most popular extender, the AC-EX70-UHD, and gave it some significant enhancements. On top of audio return, we added EDID management, one of the most important tools you can have to manage signal stability. We also moved all of the connections to one side of the chassis, making for a cleaner installation.   I fully realize that ARC can be categorized as a dirty word in our channel and for good reason. Enabling ARC typically also involves enabling CEC (or whatever the specific manufacturer calls it), a control scheme that always works some of the time. For a simple installation, it certainly can work well. It's also part of the control protocol for the Sonos amp, a common application of ARC. With more complex systems, it can be a real problem. The AC-EX70-UHD-ARC lets you avoid all of this by providing a path for either analog or mini-Toslink audio inputs, allowing you to send audio back to the head-end without enabling ARC on the display. This can also be valuable since some displays can only output 2 channel audio via ARC but will send 5.1 over optical. I also need to mention eARC, the updated audio return method that is part of HDMI 2.1. It offers many advantages over ARC. We are starting to see products with it, although to date, there are no products available to send it over HDBaseT. I'll spend more time addressing this in the future; however, even when eARC is widely available, there will be many installations where it's just not an option. In those cases, the EX70-UHD-ARC is a very cost-effective solution with the performance and reliability integrators have come to expect from AVPro.  I would be remiss if I didn't at least mention the other AVPro products that address the subject of audio return; AC-EX40-444 PLUS-KIT - A full 18gbps 4K 40m extender set that includes all of the features of the AC-EX40-444-PLUS-KIT and adds bi-directional USB, built-in scaling, and ICT signal compression.  AC-EX100-444-KIT-GEN2 - Our "everything's included" 100m extender set that offers full 18gbps 4K capability, scaling, ICT compression, built-in ethernet switch, and bi-directional USB. A Toslink input for audio return is also included.  AC-EXO-444-KIT - A fiber optic extender kit offering 18Gbps 4K with ICT and audio return via either HDMI or Toslink. This set also offers the unique capability of working over distances of up to 2000m with single-mode fiber.  AC-EXO-UNC-KIT - A fully uncompressed 18Gbps extender set with ARC over either HDMI or Toslink as well as a built-in ethernet switch. Works up to 300m with either single or multi-mode fiber.  AC-AUDEX-DIGI - A digital audio over category wire extender. Up to 150m with both coax and Toslink digital inputs. Very cost-effective and very popular. It's the simplest way to get the audio signal where you need it.
 The CEDIA Expo was all virtual this year and we had a great time interacting online with everyone that stopped by. We kept busy this year with a full schedule of trainings and live demos, all of which can be found on our CEDIA page. We took a look at our USB extension products with the AC-EX100-444-GEN2 and AC-EX40-444-PLUS-KIT extender sets which are making a huge splash for extending ultra stable USB over CAT. On day 2, we featured our all new (and coming soon) Axion luxury whole home solution. This modular system can be completely customized and will deliver full 4K, HDR and Dolby Vision throughout the entire home. Finally, we offered a sneak peek at our upcoming MXNet AV over IP Networked AV solution - this product line will be a game changer! Again, you can check out these videos on our CEDIA page. Below we have the winners of our product giveaway! Thanks to everyone who entered. We look forward to hopefully seeing everyone in person at CEDIA 2021! Grand Prize Winner! This winner gets a swag pack including hat, t-shirts, screwdriver set, and the $1995.00 valued Fox & Hound HDMI Testing and Troubleshooting Kit! Eddie Bloom from EDG out of Nevada Runners Up!  These integrators will get the same swag pack and a AC-SC2-AUHD scaling device, able to fix any troubled HDMI turn and scaling any signal under the sun. Nick Johnson from Granko Inc out of California Jason Haifun from ComwareAV out of Texas Joe Stay from Hoishik out of Pennsylvania If you missed our product sneak peeks you can still catch them here: www.avproedge.com/cedia
Have questions or are interested in any of the products mentioned above? Give us a call at 877-886-5112!  HDMI and USB Extension side by side for a control free 4k classroom have teachers concentrating on education instead of projector control. The days of Bart Simpson writing “I will not swear in class ever again” on the chalkboard 100 times is over, now he can just hit copy/paste! Today’s classrooms are different. Technology has pushed education to the next level making the lessons stronger for the next generation. AVPro Edge has introduced two products that allow teachers to teach a class effectively and hold the class’s interest by seamlessly switching from a PowerPoint to a video to a website to test results, just as quickly as they control their own computer at there desk. How does it work? Most modern classrooms have a smartboard or an interactive display. These boards allow teachers or students to connect laptops or PCs and offer control over the computer. They do this by sharing not only an audio-video connection through HDMI but also a control mechanic through USB. AVPro Edge’s AC-EX40-444-PLUS & AC-EX100-444-GEN2 can do just that; send a full 4K60 (4:4:4) HDMI signal from the computer to the interactive display, at the same time sending a USB signal from the interactive display back to the computer. This bi-directional signal allows teachers to stand at the front of the room, next to the interactive display, and control their computer on their desk, or a secure location, remotely. Now, there is no need to pause class to show something different on the screen. See this diagram below for how the wiring works:  This solution has already been adopted across the country in over 200 classrooms; here is why it stands out:
 For more information on the KVM and classroom solutions AVPro Edge has to offer, give us a call at 877-886-5112!  Welcome to the Catalyst Distributor Spotlight. Here we would like to shed some light on our awesome distributors who always go the extra mile. This month we talk to Audio Video Warehouse out of Scottsdale, AZ and Las Vegas, NV. What is the name of your company, and what do you do? The Audio Video Warehouse. We are a value-added distributor of audio, video, security and IT products. Where are you located? The Audio Video Warehouse has branches in Scottsdale, AZ, and Las Vegas, NV. How did you get your start in audio-video distribution? We started as Innovative Consulting and Marketing, a manufacturers rep group. We were one of the original Zenith television reps back in 2001. When LG bought Zenith, they requested their reps to start distributing the product and we set up a separate distribution company. Over time, many other manufacturers decided they did not want the administration and credit risk that doing business with smaller dealers required. We have grown from there. How are you different than other CE distributors? Because we started as manufacturers reps, we start by understanding the customers' needs and then offer them products that fit those needs. We are more active on the sales side that the typical distributor because we have more people outside. We do not try to be everything to everybody. We leave that to the big national distributors. Instead, we focus on high-value products and know them inside and out. AVPro Edge is a perfect example of this. All of our staff know the products very well and can design, install and support them. You seem to have very specific offerings as far the brands you carry, what is that a brand selection process like? We are very specific in the brands we distribute. We do not want to carry the same lines as every other distributor. We like to distribute top brands that are enhanced by education and training.  AV Warehouse receiving one of our Distributor of the Year Awards at CEDIA 2019! What makes your company stand out from others? AVW spends a lot of time in pre-sales with the customers and we also do things like job walks, delivery and training. We back that up with outstanding support and a customer first mentality. Where do you see the industry going over the next 3 years? We see the industry becoming more and more cloud based over the next few years. Control systems will become more commoditized and the sub systems will be much more integrated. The trend will be toward a secure, energy efficient home with the proper IT infrastructure in place. It will be easy to add on ancillary products from there. How does this industry look 10 years from now from the distributors perspective? There will always be a place for the giant low priced commodity distributors and there will always be a place for specialty distributors. The distributors that are stuck in the middle will have a tough time of it. People like to buy from people they know, like and trust. So, we will always have a place in the distribution landscape. What steps have you taken to ensure safe and continued business during the COVID19 pandemic? OCD type cleanliness, wearing of masks and distancing. What are your goals over the next 5 years? Our goal is to continue adding value to the products we sell, deepening relationships with our vendor partners and integrators and to continue to grow. What is a common issue you find in Audio Video Distribution, and how do you overcome it as a distributor? Most distributors have too many lines to know everything about each product they sell. We prefer to have fewer products and know them intimately. We also try to out educate and train the other distributors in our territory. AVPro Edge, Bullet Train Cables and Murideo Test and Measurement Equipment can be purchased through Audio Video Warehouse. For more information please visit www.av-warehouse.com/ or call 480-443-1134 (Scottsdale) or 702-364-1134 (Las Vegas).
Thank you to AV Warehouse for being a great AVPro Partner! Check out AVPro's own Jason Dustal and John Tumbleson as they walk through setting up an AVPro Edge Matrix switch with the web GUI. If you have any questions about accessing the Web GUI on your AVPro Edge Matrix, don't hesitate to give us a call at 877-886-5112!  Let's take a look at how using Bullet Train AOC HDMI cables can give you signal infrastructure useable for decades beyond our current technology limitations. What is an AOC HDMI cable? We all know what HDMI cables are. It's how we distribute today's audio-video signals. You can find them on the back of any tv, computer monitor, projector, gaming console, satellite receiver, and many other consumer electronics. What a lot of people don't know is that HDMI comes with length restrictions. It's easy to send an HDMI signal a few feet, but how do you go 100 feet? HDMI cables can be very unreliable at that length, there just isn't a way to send that type of high bandwidth signal over copper wires at that distance. The solution is to send those same signals, not over copper wiring, but over fiber optics. HDMI cables that use fiber optics are called Active Optical Cables, or AOC. An AOC cable converts the audio-video signal from copper to Optical, then back to copper on the other side. Using this AOC technology allows integrators to send HDMI signals much farther, even over 300 meters!  What is the Bullet Train AOC Advantage? What sets Bullet Train AOC apart is the type of fiber optics we use inside our cables. We use Cleerline SSF technology. They create a type of fiber that is safe and easy to terminate down the road. You can use Cleerline fiber for audio-video, but also any type of signal distribution; networking, telecommunications, audio-only, security, and more. That means if you pulled a Bullet Train AOC cable through a wall and ended up not needing HDMI, or maybe ten years down the road HDMI is phased out, you could cut the HDMI heads of both ends and find four strands of SSF fiber optics that you could terminate into an LC or SC end. Now you can use these communication channels to extend your wi-fi or expand your network. If it's down the road where A/V signals are too big for traditional HDMI, no problem, fiber optics supports over 100Gbps of data, and we are currently only using a measly 18Gbps. How It Works:   About Cleerline SSF Fiber Optics Cleerline Technology Group continually strives to improve all forms of fiber optic technology, from the glass itself to the tools and accessories that are utilized in the process of termination. From the largest data centers to your office desktop connection, and now to your home's TV, Cleerline SSF is redefining fiber connectivity. Visit www.cleerlinefiber.com for more information.  Learn More about Bullet Train AOC Cables by visiting www.bullettraincables.com/10kaoc.html  The AVPro Employee Highlight section is a way for you to get to know our AVPro Family. Let's get to know Debbi!
What is your Name and your role at AVPro Global Holdings? My name is Debbi Selken and I am the Accounts Receivable Specialist here at AVPro Whats you favorite Color? My favorite color is yellow. It reminds me of happiness, sunshine and my favorite flower sunflower Whats your favorite food? Honestly, I love all foods. But if I had to narrow it down to one it would be seafood What do you like about working at AVPro? AVPro is a team, a family. I have the best co workers and bosses anyone could ever ask for. All our personalities mesh perfectly. We all get along and I do not know one employee that does not enjoy coming to work. We have a great time at work and out of work together. Each department has tasks to do throughout the day, but during these day to day tasks, we are ONE TEAM. I get to work side by side with the best sales team, tech team and shipping team. From your point of view, how is AVPro different from other places you worked? AVPro actually listens to their customers and uses that to make our products even better. AVPro takes care of their employees. Like I expressed previously, We are a TEAM, We are FAMILY. What has been your best “moment” since working with AVPro? I don't know that it's an actually moment. But watching the business grow as a whole has been amazing. I started off in shipping and receiving and now I am the accounts receivable specialist. I still work right along with the shipping team, sales team and our tech team. So that itself is great. AVPro operates out of South Dakota, what the best and worst part of living in the mid-west? I grew up in San Diego and moved to the mid-west in 2003. A huge change to say the least. My commute to work was bumper to bumper on the freeway, that sometimes took up to 2 hours. Lots of accidents and smog. I now commute from Iowa to South Dakota, 42 miles from my driveway to the office. The best part it is all country, I get to see corn fields grow through the summer and in fall watch the farmers chop them. Watching the four seasons is such a blessing. Crisp spring mornings, hot summer nights, watching the trees and plants change into beautiful fall colors and to wake up on Christmas day and have actual snow is so beautiful. If I had to pick a worst part it would be the cold winters only because I am a summer person and enjoy being next to water. The snow is beautiful but scooping it and driving in it is not always fun. What is your favorite Consumer Electronic? The camera, I get to take pictures of moments in life that can be captured for ever.
Virtual BoothVisit us at any time! Chat with our reps about all our new products and see how you can start installing the latest AVPro Edge solutions! Online Product Demos and Giveaways AVPro Edge will be showing a new product sneak peek every single day at 2:00 pm central time. We will show off the soon to be released MX Net (AV over IP), Axion (upscale modular matrix switching), USB Extension, and much more.
 We will be giving away a Fox & Hound to one lucky winner, then give away an SC2 scaler each day (three total). All you have to do to win is sign up at our website for the product giveaway. You will also find everything we are doing for CEDIA and recordings of new product sneak peek! Register on our CEDIA webpage today! Virtual TrainingCEDIA is offering official industry and technology training, so you can be sure AVPro is apart of it. With 4 individual training classes from HDBaseT to 8k, there is a lot to learn. Find our courses here: HDMI 2.1 is Here, Let's Talk About It September 15 at 10:00 AM CST By Matt Murray The HDMI 2.1 Specification was released in 2017, but not until this year have we seen consumer products start carrying these specifications. With the release of the 8k displays and soon to come sources with the PS5 and XBOX series X, integrators will need to understand how and why to work with these products in whole-home distribution. In the session, Matt Murray will cover what we will see over the next few years with eARC, FRL, VRR, HDR, HFR, and many other acronyms that haven’t even been invented yet! (60 Minutes) Register  An Installers Guide to HDBaseT September 16 at 10:00 AM CST By John Tumbleson HDBaseT is used every single day for HDMI extension and audio video distribution. In this educational event, John Tumbleson(AVPro, Apple, On Controls)will go through best practices, how the technology works, and why integrators worldwide chose HDBaseT. From the HDBaseT 10 commandants to bandwidth limitations, solutions for compression, and uncompressed options, John will keep your knowledge cup full. (60 Minutes) Register An Introduction to CEB28 September 16 at 2:00 PM CST By Jason Dustal The CEDIA document that will standardized home theaters for video is near completion right now. In this session, Jason (who is a part of the board developing this document) will give the people a high-level overview of what the document is, what it represents, and what it covers. He will discuss how integrators can use this document to provide their clients with the very best image quality possible. Make sure you register today! (60 Minutes) Register  Fiber Optics in Audio/Video
September 17 at 10:00 AM CST By Jason Dustal Bandwidth, Bandwidth, Bandwidth…That is the name of the game in data transfers, and audio video is seeing data rates higher than almost any other consumer industry. How do we handle all this data? How can we deal with HDR, 8k, Dolby Atmos, and other imaging technology advancements that increase the amount of data that needs to be sent? The answer to massive data transfer is fiber optics. In this training event Jason Dustal (ISF, Best Buy, Google, AVPro) will talk about the future of audio video distribution: Fiber optics. (60 Minutes) Register 
Check out AVPro's latest Case Study on how three Sioux Falls small businesses worked together to deliver an exceptional experience for all.
AVPro, Home Definition, and kRav'N Bar & Grill, all located in Sioux Falls, SD helped make this hot spot the go to entertaining space for UFC, NFL, NBA, NHL, and MLB fans to come and support their team and dine on delicious food and drink. Download the Case Study below!  The Fresco large-scale distribution amplifier was engineered to repeat and amplify any HDMI signal you can throw at it. Built to handle full 4K60 (4:4:4) at 18Gbps, the AC-FRESCO-DA116 amplifies and stabilizes a HDMI signal throughout its 16 HDMI output ports. The slim design makes it easy to mount locally, away from a rack or media center, leaving your clients with a clean finish. We understand that many installations are running non-stop, 24/7-365. Our engineers took measures to ensure any signal running through the AC-FRESCO-DA116 will be stable over long periods of time – our 10-year warranty proves that. Whether you are building a video wall, running digital signage or showing the big game throughout a bar, Fresco Video Systems from AVPro Edge will deliver a solid solution that lasts.
WHERE DO THESE FIT: These devices can be used in a wide variety of ways. Knowing they are able to handle 18Gbps video signaling gives you the confidence that it will work for years to come.
Application Diagrams:To learn more about the AC-FRESCO-DA116 visit the webpage or give us a call at 605-274-6055!
 The AVPro team is proud to serve in our community of Sioux Falls, SD. Our own Stefan Tonjes is a great example. We asked Stefan a few questions about his volunteer role at the Special Olympics:
How long have you volunteered for the Special Olympics?
What events do you attend/help with?
How many participants do you work with?
Why do you like volunteering for the Special Olympics
Thanks Stefan for volunteering your time to help the community! To learn more about the South Dakota Special Olympics, please visit https://sosd.org/home.html!  Baker's Corner is an all new addition to the AVPro Newsletter from our very own Steve Baker! I hope everyone is staying safe and cool! It's certainly heating up in much of the west (it certainly is in NorCal). This month I want to take a closer look at a product we just introduced - the AC-CX84-AUHD. This brand new switch was designed as part of our ConferX commercial product line-up and is a stand-out product for many commercial applications, however it's also finding a home in residential applications right out of the gate for some very good reasons. While centralized video applications are a primary application for matrix switches, home theater is a category where we see many switches specified. Many of you are familiar with our AC-MX42-AUHD and AC-MX82-AUHD switches. The most popular application for both is the increasingly common scenario where the internal video switching of the system's AVR or preamplifier is just not up to the task of switching the high-bandwidth 4K signals we are seeing now. The new CX84 takes that concept a couple of steps further.  This switch has several unique aspects that set it apart from our other offerings;
As with the vast majority of our other switches the AC-CX84-AUHD offers full 18Gbps bandwidth and can process all forms of HDR and all popular audio formats. Drivers are available for all major control platforms. At a full $1,700 MSRP less than our standard 8x8 HDMI switch and a whopping $6,200 less than our 8x8 HDBT switch it's the perfect solution for theaters, smaller distributed systems and many commercial applications. Below you'll find some sample residential configurations. It's in stock and shipping now, feel free to reach out if you have any questions! About the Author
 Conferx introduces a new switching solution with a variety of input and output options including HDBaseT, HDMI, VGA, and DisplayPort.
Sioux Falls, SD – AVPro Edge, an AVPro Global Holdings company, has added another new product to the ConferX line of classroom/conference room solutions with the AC-CXMF62-AUHD matrix switch. ConferX offers sleekly designed solutions specially built for the commercial installer. This matrix comes with everything you expect from AVPro Edge; military grade stability, a 10-year warranty and strong engineering practices. The AC-CXMF62-AUHD is a six input, two output matrix switcher with VGA, HDBaseT, HDMI, and DisplayPort video inputs and HDMI and HDBaseT outputs. This 4K switch can display any of the six sources through both the HDBaseT and HDMI output port. Each of which are independent of each other allowing the user to show two sources at the same time. With additional audio inputs and outputs, this product also works with microphone or intercom systems. The AC-CXMF62-AUHD works seamlessly with the rest of the ConferX line-up and gives any end user a simplified experience for sharing ideas inside a classroom, conference room or huddle space. Jeff Murray, CEO of AVPro Global, stated, “The strongest feature of this 6x2 is the internal scaling, allowing your system to play nicely with resolutions coming from your oldest VGA computers and your newest Modern laptops or tablets. At the same time, users can switch between sources with remarkable quickness.” For more information or to purchase any of the ConferX products, please contact AVPro Edge at 877-886-5112 or visit www.AVProEdge.com/ConferX. About AVPro Edge AVPro Edge was founded and is headquartered in Sioux Falls, South Dakota. An AVPro Global Holdings company, AVPro Edge diligently develops and manufactures connectivity products designed to provide integrators with the tools they need to get their jobs done. As a full adopter of HDMI, HDBaseT and HDCP, AVPro Edge provides the quality products integrators deserve. Our engineers regularly work with these organizations and chip manufacturers to ensure the very best and capable products come to market. For more information, visit www.avproedge.com or call (877) 886-5112.  AVPro Edge’s latest extender allows for bi-directional ARC extension.
Sioux Falls, SD – AVPro Edge, an AVPro Global Holdings company, is proud to announce an addition to an already extensive line-up of HDMI extension products with the AC-EX70-UHD-ARC. This transmitter and receiver kit comes with everything you expect from AVPro Edge; military grade stability, a 10-year warranty and strong engineering practices. The AC-EX70-UHD-ARC consists of a transmitter and receiver which connect via single CAT-5e/6a/7 UTP/STP. This allows for sending HDMI signals up to 70 meters at 1080p and up to 40 meters at 4K60 4:2:0, 4K30 4:4:4. This extender solves commercial and residential market problems for distributing high-value 4K UHD content from rack to display with the additional ability to send an audio signal bi-directionally through HDMI's Audio Return Channel (ARC). ARC allows installers to deliver local audio from internal smart tv apps like Netflix, Hulu, or Disney+ back to a rack, then distribute the signals through amplifiers for enhanced audio experiences. Matt Murray, CTO of AVPro Global, stated, “We took our best-selling extender and added two features requested by integrators; Audio Return Channel and EDID management. A large part of our product development cycle is spent on listening to integrator feedback and quickly making the changes they wish to see. The AC-EX70-UHD-ARC is a perfect example of that.” For more information or to purchase the AC-EX70-UHD-ARC, please contact AVPro Edge at 877-886-5112 or visit www.AVProEdge.com/AC-EX70-UHD-ARC. About AVPro Edge AVPro Edge was founded and is headquartered in Sioux Falls, South Dakota. An AVPro Global Holdings company, AVPro Edge diligently develops and manufactures connectivity products designed to provide integrators with the tools they need to get their jobs done. As a full adopter of HDMI, HDBaseT and HDCP, AVPro Edge provides the quality products integrators deserve. Our engineers regularly work with these organizations and chip manufacturers to ensure the very best and capable products come to market. For more information, visit www.avproedge.com or call (877) 886-5112. Press Contact: 605-782-2471  Never run out of inputs again! With the AC-CX84-AUHD matrix switcher from AVPro Edge you will be dominating 4K signals from any modern laptop with ease. Eight total inputs, four total outputs, an extra audio-only input; this is the matrix switcher that solves the situation where the 4x2 or 6x2 just won’t be enough. We hunted down the most powerful and stable components available when building this unit, ensuring long-lasting 4K signaling for years to come. Let’s take a look at a couple of ways an integrator can utilize this switch to benefit classrooms and conference rooms around the world: Four Individual Classrooms In the diagram below, you will see a four-zone system where every component is centrally located into a rack system. This unit has dual HDBaseT input ports, giving the integrator the ability to connect sources that are not centrally located. With the addition of two ConferX Wall Plate kits, we can now have sources connected remotely throughout each zone.  Impactful 4k Signaling and Switching In this museum, you can see how controlling four independent zones while maintaining an optimized picture can enhance the experience of any user exploring the museum, adding to the overall professional quality of the exhibit.  Lobby With this matrix switcher, you can show different sources on four independently controllable displays, selecting which audio source to play throughout the system. This audio comes from the de-embedded audio port. If the receptionist talks into the mic, the sound will duck down and allow the microphone to be heard.  Dual Zones, A conference room, and huddle space Here we have a side by side dual zone setup that has multiple displays in each zone. With this switch you can lock output 1 and 2, as well as 3 and 4 together, so you have mirrored images if needed.  No matter how you shake it, this matrix switcher will be your new go-to solution for all sorts of professional video distribution systems where you need 4K distribution and room to fit additional sources. Learn more about the full ConferX line-up here. |
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